Beef, Brutal Truths, and Saving Rural America with Bryan Mussard

Cattleman U Podcast

Beef, Brutal Truths, and Saving Rural America with Bryan Mussard on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

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“We have so much work to do. Consumers still don’t understand our product.” — Karoline

This episode doesn’t sugarcoat anything. Karoline welcomes true cattleman Bryan Mussard to the show, who gets raw about what’s really happening in the beef industry — from the flawed market system to the ripple effects of misinformation about meat and health. Bryan breaks down the harsh realities ranchers face, what seedstock producers should be doing, and why failing to understand the whole supply chain is hurting us all.

In this episode we cover:

• How false narratives about saturated fat gutted an entire industry
• The truth about meatpackers, margins, and who's left out
• Why ranchers need to get serious about genetics and data
• Country of origin, tariffs, and the real EID debate

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Resources & Links:

• Follow along with Reminisce Angus on instagram @reminisce_angus and on Facebook
• Check out Bryan on Instagram

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Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.