Beefmasters - America's Best Kept Secret with Lauren and Alyssa Lyssy

Cattleman U Podcast

Beefmasters - America’s Best Kept Secret with Lauren and Alyssa Lyssy on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

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“There are a lot of benefits to the Beefmaster breed, regardless of which sector you may be in in the cattle industry. The breed is still so young, we’re kind of like the best kept secret of the American world.” Alyssa Lyssy

Two of our marketing clients met with us while in San Antonio a few weeks ago and we were so excited for the chance to discuss all things production sales. Lauren and Alyssa Lyssy, of Lyssy Beefmasters, take us through their production sale journey and get real about what’s behind their breed that is taking the industry by force.

In this episode we cover:

• The difference and value between in person sales, and online sales (15:10)
• The benefits that the Beefmaster breed is providing the industry (5:30)
• How consistency has paid off for the Lyssys. Both in marketing and herd development (31:32)

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Resources & Links:

Check out our Guest

• Check out lyssybeefmasters.com
• Follow along with them on Instagram @lyssybeefmaster

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Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.