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Her VIRAL Campaign Helps over 1000 Widows EACH YEAR!
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When Ashley Manning’s son started preschool, she learned that his teacher had recently lost her husband to cancer. As Valentine’s Day approached, Ashley felt a deep pull to offer comfort. So, she arranged a bouquet and gifted it to her, simply acknowledging how hard the day must be. She was moved, and months later, she shared just how much that small act of kindness had meant. In that moment, Ashley realized the profound impact of showing up for someone in grief—a lesson that would soon blossom into something far greater.
The Valentine's Day Widow Outreach Project, founded by Ashley Manning of Pretty Things by A.E. Manning, brings comfort and support to widows on a day that can feel especially lonely. What started as a small gesture of delivering a few bouquets has grown into a heartfelt movement, with hundreds of volunteers reaching widows across multiple cities. Through bouquets, the project offers a powerful reminder to those in grief that they are not alone. Manning’s initiative not only uplifts widows but also fosters a spirit of community and connection.
In today’s episode of Celebrate Your Story, Bridget Hogue Costello, Head of Experiences at 1-800-Flowers.com, sits down with Ashley to explore the emotional struggle widows can feel during Valentine’s Day, community strength, and the idea of giving as a gift.
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