Increase Conversion Rates With Direct Mail - Kris Rudeegraap

CEO Journals with Ethan Bridge

Episode #038 – Sales outreach is evolving. I simple cold call and cold email doesn’t seem to cut it nowadays. Yes, they still work if your script is fantastic, but brands need to be creative to grab the potential customer’s attention.

This is where today’s guest Kris Rudeegraap steps in. A few years ago, Kris and his co-founder Braydan noticed a universal dilemma: Consumers and companies, alike, were drowning in digital noise.

Cold emails went unopened; emails unanswered; apps got deleted; ads were ignored.

Companies struggled with finding innovative ways to rise above the noise and build more meaningful relationships. So, they started sending direct mail and corporate gifts to get on people’s desks, not just their inboxes. And it worked..

But scaling this strategy would be nearly impossible—so they set out on a mission to build the world’s first Sending Platform: a comprehensive solution for sourcing, storing, shipping, and measuring ROI for anything a business ever needs to send. Their company Sendoso was born.

Kris and I discuss all things outreach. How brands and individuals can set themselves apart from their competition. We also delve into the details of fundraising, a topic yet to be explored on the podcast and we also talk about the processes behind scaling a team and operations to keep up with exponential growth of the company.

I hope you enjoy this episode of CEO Journals.

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Check out Sendoso: https://sendoso.com/

Connect with Kris on LinkedIn: https://www.linkedin.com/in/rudeegraap/

Follow Kris on Twitter: @Rudeegraap

Follow me on Instagram: @CEOJOURNALS / @ETHANBRIDGE_

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