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Launching a Product Into a Supermarket - Matthew Parry
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Episode #009 - On todays episode I had the pleasure of speaking to Matthew Parry – the CEO and Co-founder of the Good Crisp Company. A canister crisp continuing to compete with the likes of Pringles.
Matt is from South Adelaide where for the last 10 years he was part of a company that launched health focused brands in his state and around Australia. After helping launch hundreds of brands Matt decided that it was time to do it for himself and that’s where he came up with the Idea of the Good Crisp Company. In January this year Matt , his wife and his 3 young children packed their bags and relocated to Boulder Colorado to focus on growing his company in America.
This episode is packed full of value where we discuss:
- The power of branding and packaging
- How to launch a product into a supermarket
- How to separate yourself from the biggest brands
- And so so much more
I cant express enough how much value is packed into this discussion.
Enjoy this episode of CEO Journals.
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Connect with Matt on LinkedIn: Matthew Parry
Follow me on Instagram: @CEOJOURNALS / @ETHANBRIDGE_
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