How to Turn Clicks into Cash: Expert Tips on Revenue Optimization with Will Laurenson

CEOAFTERDARK

Join George Kapernaros as he sits down with Will Laurenson, the CEO of Customers Who Click. Will shares his journey from running multiple brands to consolidating under a single name for better brand coherence. He delves into the challenges of working with development teams and the critical role of customer insights, influencing his shift from traditional ad campaigns to conversion rate optimization (CRO).

Will discusses the transition from in-office to remote work during the pandemic, and the significance of networking and building a community in the ecommerce space. He highlights their unique approach to CRO, not just enhancing conversion rates but optimizing overall customer revenue. Insights into effective business strategies, the importance of early delegation, and avoiding pitfalls provide valuable lessons for entrepreneurs.

Timestamps:
00:00 Introduction
05:50 Marketing focus overlooked understanding customer needs.
06:35 Challenges with dev team, researched user feedback, improved pages.
12:11 Networking is frequent, but not always effective.
15:31 Proactively identify Klaviyo improvement opportunities and assist.
18:15 Hesitation to spend money delayed business growth.
21:16 Outsource tasks to reduce mental burden.
24:31 Tests should impact revenue by providing insights.
25:43 Business was formerly called Monkey Blocks.

Guest Link:
https://www.linkedin.com/in/willlaurenson/

Tune in to learn about Will’s experiences with startups, how he broadened his client base, and his advice on effective business management. This episode is packed with actionable insights to help you grow and optimize your business. Listen now and elevate your CRO game! Lastly, reach out to George if you have a fascinating business story to share!