Secrets to Scaling with Direct Mail with Gabriel Loftus

CEOAFTERDARK

Join George Kapernaros as he sits down with Gabriel Loftus, co-founder of Paperrun and former Meta product management lead. Gabriel shares an engrossing metaphor of hunting game to explain targeting businesses, emphasizing that early-stage B2B companies should focus on "deer" (medium businesses) for a balanced and effective approach. We also discuss the importance of an Ideal Customer Profile (ICP) to target the right market.

Gabriel offers a fascinating comparison of the learning experiences from running a company versus working at Meta, shedding light on the unique challenges of each. He reveals Paperrun's roadmap, focusing on customer feedback and incremental growth, while also sharing best practices for direct mail campaigns. His team's creative services and transparent approach aim to simplify and enhance the effectiveness of direct mail for ecommerce brands.

Timestamps:
00:00 Introduction
04:28 Workplace mentor simplifies growth with crayons.
09:16 Test marketing impact with patient observation period.
11:00 Direct mail lifecycle varies, not immediate results.
14:08 Quick, eye-catching designs pass brief attention test.
17:25 Focus: Customer satisfaction drives sustainable growth strategy.
21:31 Targeting e-commerce brands for effective service delivery.
23:59 Learn from others' experience for success.
26:28 Helping ecommerce brands grow profitably and happily.

Guest Link:
https://www.linkedin.com/in/gabrielloftus/

Tune in to hear more about Gabriel's innovative strategies and the ethos behind Paperrun, along with practical tips you can apply to your own business. Don’t miss this insightful conversation sprinkled with hands-on advice for tackling the B2B landscape effectively! Lastly, reach out to George if you have a fascinating business story to share!