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A New World for Branding in Esports

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Manage episode 251775812 series 1920844
Content provided by Consumer Technology Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Technology Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Sponsored by Dell

This week’s episode was recorded live at CES 2020. Brands are benefiting from backing esports. It offers direct access to a prime consumer group: 18-35 year olds who may have already parted ways with traditional TV. We hear from a star esports athlete, the CEO of his team and Dell discussing how brands must find unique ways, such as esports, to share their message.

Guests

  • Bryan de Zayas, Global Director of Marketing, Dell
  • Steve Arhancet, Co-CEO and Owner, Team Liquid
  • Jonathan “@EliGE” Jablonowski, CS:GO Player, Team Liquid
  continue reading

189 episodes

Artwork

A New World for Branding in Esports

CES Tech Talk

34 subscribers

published

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Manage episode 251775812 series 1920844
Content provided by Consumer Technology Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Technology Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Sponsored by Dell

This week’s episode was recorded live at CES 2020. Brands are benefiting from backing esports. It offers direct access to a prime consumer group: 18-35 year olds who may have already parted ways with traditional TV. We hear from a star esports athlete, the CEO of his team and Dell discussing how brands must find unique ways, such as esports, to share their message.

Guests

  • Bryan de Zayas, Global Director of Marketing, Dell
  • Steve Arhancet, Co-CEO and Owner, Team Liquid
  • Jonathan “@EliGE” Jablonowski, CS:GO Player, Team Liquid
  continue reading

189 episodes

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