Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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All Screens, One Audience: The Modern Consumer
Manage episode 419385405 series 1920844
Content provided by Consumer Technology Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Technology Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Consumers today are accessing content across a wide variety of devices and platforms - from smart TVs to tablets and everything in between. This fragmentation presents both challenges and opportunities for brands looking to effectively reach target audiences. We learn valuable insights on how Comscore is helping marketers maximize impact by identifying cross-platform consumers and coordinating messaging to them across screens.
In this episode:
- Explore the latest cross-platform consumer consumption trends.
- Learn how to maximize ad reach across screens for a more impactful advertising strategy.
- Uncover the pivotal role of AI in shaping innovative advertising strategies for the future.
- Discover the untapped opportunities in gaming for marketers to connect with a vast, engaged audience.
- Master the art of building trust in digital ad measurement for more reliable and effective campaigns.
189 episodes
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Manage episode 419385405 series 1920844
Content provided by Consumer Technology Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Technology Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Consumers today are accessing content across a wide variety of devices and platforms - from smart TVs to tablets and everything in between. This fragmentation presents both challenges and opportunities for brands looking to effectively reach target audiences. We learn valuable insights on how Comscore is helping marketers maximize impact by identifying cross-platform consumers and coordinating messaging to them across screens.
In this episode:
- Explore the latest cross-platform consumer consumption trends.
- Learn how to maximize ad reach across screens for a more impactful advertising strategy.
- Uncover the pivotal role of AI in shaping innovative advertising strategies for the future.
- Discover the untapped opportunities in gaming for marketers to connect with a vast, engaged audience.
- Master the art of building trust in digital ad measurement for more reliable and effective campaigns.
189 episodes
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Similar to CES Tech Talk
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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continue reading
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…
continue reading
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