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Journey: Designing for Metaverse-Bound Brands
Manage episode 359200732 series 1920844
Content provided by Consumer Technology Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Technology Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Metaverse means many different things to different audiences. Helping to give it shape for businesses, design firm Journey launched in 2022 as an innovation consultancy. Discover how Journey’s Cathy Hackl, the sector’s first executive to hold the title of Chief Metaverse Officer, guides brands seeking to break into new virtual worlds. Journey steers businesses in their quest to leverage Web3 and metaverse-native technologies for NFTs, gaming, virtual fashion, virtual worlds and more to build audiences in deeply immersive virtual spaces.
189 episodes
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Manage episode 359200732 series 1920844
Content provided by Consumer Technology Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Technology Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Metaverse means many different things to different audiences. Helping to give it shape for businesses, design firm Journey launched in 2022 as an innovation consultancy. Discover how Journey’s Cathy Hackl, the sector’s first executive to hold the title of Chief Metaverse Officer, guides brands seeking to break into new virtual worlds. Journey steers businesses in their quest to leverage Web3 and metaverse-native technologies for NFTs, gaming, virtual fashion, virtual worlds and more to build audiences in deeply immersive virtual spaces.
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Similar to CES Tech Talk
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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