Mastercard Creates Web3 Accelerator for Artists, Athletes

CES Tech Talk

A Web3 platform that fosters digital creative control: Priceless. This is the Mastercard Artist Accelerator, launched at CES 2023. Because Mastercard recognizes that effective marketing must be value-based and purpose-driven, the company created this Web3 creative collective. As explained by Raja Rajamannar, Mastercard CMO, the platform is intended to give artists and athletes greater digital and financial control over their brand. He’s joined in this episode by Crystal Dunn, U.S. women’s soccer champion and Mastercard brand ambassador. She shares her views on the Mastercard accelerator, and how initiatives like this can heighten creative performance, whether in the studio or on the playing field.