Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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SXM Media, Podcasts and the Art of Ad Tech
Manage episode 362835975 series 1920844
Content provided by Consumer Technology Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Technology Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
With the largest podcast network in the U.S. and Canada, SXM Media has a lot to offer listeners – and brands seeking to target audiences with extreme precision. The company has mastered advertising technology, or ad tech, employing it to steer advertising to better target audiences that creators seek while informing listeners in ways that entertain. SXM Media, by the way, knows how to advertise with impact. It’s the combined sales organization of Sirius XM Holdings, Inc., which includes the Pandora and Stitcher platforms, and their audiences totaling some 150 million listeners. So, what does SXM Media do in advertising that others don’t? SXM Media ad SVP Lizzie Widhelm shares deep insights gleaned from 17 years in the audio-entertainment space. She also brings first-person experience from her role as creator of the popular Lady Space podcast.
189 episodes
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Manage episode 362835975 series 1920844
Content provided by Consumer Technology Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Technology Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
With the largest podcast network in the U.S. and Canada, SXM Media has a lot to offer listeners – and brands seeking to target audiences with extreme precision. The company has mastered advertising technology, or ad tech, employing it to steer advertising to better target audiences that creators seek while informing listeners in ways that entertain. SXM Media, by the way, knows how to advertise with impact. It’s the combined sales organization of Sirius XM Holdings, Inc., which includes the Pandora and Stitcher platforms, and their audiences totaling some 150 million listeners. So, what does SXM Media do in advertising that others don’t? SXM Media ad SVP Lizzie Widhelm shares deep insights gleaned from 17 years in the audio-entertainment space. She also brings first-person experience from her role as creator of the popular Lady Space podcast.
189 episodes
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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