Competing On Customer Personalization CFO Bookshelf podcast

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Competing on Customer Personalization

11M ago 59:59

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Content provided by Mark Gandy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Gandy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Have you ever wondered how Amazon, Netflix, and Starbucks started their customer personalization programs? What was the starting point? What were the costs? Who was involved?
The co-authors answer these questions in the very readable Personalized: Customer Strategy in the Age of AI.
Mark Abraham and David Edelman explain that personalization is not email or glorified loyalty rewards programs. Instead, this cross-functional activity starts with a few simple questions in their 5 Promises framework, a launching pad for creating a customer personalization journey.

… continue reading

Chapters

1. Competing on Customer Personalization (00:00:00)

2. [Ad] The New Manager Playbook with Lia Garvin (00:19:26)

3. (Cont.) Competing on Customer Personalization (00:20:10)

254 episodes

#MBA #Business #Mark Gandy #Entrepreneur #Business Book

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Competing on Customer Personalization

11 subscribers

published 11M ago

Share

MP3•Episode home

Content provided by Mark Gandy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Gandy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Have you ever wondered how Amazon, Netflix, and Starbucks started their customer personalization programs? What was the starting point? What were the costs? Who was involved?
The co-authors answer these questions in the very readable Personalized: Customer Strategy in the Age of AI.
Mark Abraham and David Edelman explain that personalization is not email or glorified loyalty rewards programs. Instead, this cross-functional activity starts with a few simple questions in their 5 Promises framework, a launching pad for creating a customer personalization journey.

… continue reading

Chapters

1. Competing on Customer Personalization (00:00:00)

2. [Ad] The New Manager Playbook with Lia Garvin (00:19:26)

3. (Cont.) Competing on Customer Personalization (00:20:10)

254 episodes

#MBA #Business #Mark Gandy #Entrepreneur #Business Book

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