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I Spoke on Stage, Signed 100 Books, and Still Felt Like an Imposter
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I walked off stage and knew our business had just leveled up.
This wasn’t just a marketing play,it was a career milestone, a systems test, and a visibility machine rolled into one.
In this episode, I break down what really happened at GrowCon 2025, from battling nerves backstage to booking deals, meeting the team in real life, and learning where our systems still break.
Here’s what you’ll learn:
- The ROI of sponsoring high-ticket events (and what most firms get wrong)
- What happened after my talk that I didn’t expect
- The moment I realized I’m not the bottleneck in my business anymore
- How we’re building for scale and what this event exposed in our systems
- The underrated real value of masterminds and community
If you’re serious about growing a firm that doesn’t rely on you 24/7 this one’s worth the listen.
This episode is brought to you by Universal Accounting - the gold standard for accounting professionals who actually want to grow firms, not just do books.
Whether you're solo, scaling, or somewhere in between, their certification programs in bookkeeping, tax, and advisory give you the tools, confidence, and credibility to serve clients at a higher level and build a real business.
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Chapters
1. GrowCon Conference Experience Highlights (00:00:00)
2. Sponsorship Impact and Speaking Opportunity (00:02:22)
3. Book Distribution and Team Performance (00:04:30)
4. Networking and Event Activities (00:07:36)
5. Personal Growth and Future Plans (00:10:53)
6. Closing Thoughts and Call to Action (00:13:53)
38 episodes
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