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Your Next Client is Literally Searching for You, But You’re Invisible - With Jeremy Estey
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88% of buyers start on Google, but if your firm isn’t showing up, you don’t exist.⚠️
Referrals won’t scale. SEO alone won’t save you. And “trying out” paid ads without a strategy? That’s just burning cash.
In this episode of CFO Chronicles, we’re joined by Jeremy Estey of Amber Sky Marketing, a Google Ads strategist helping firms across North America get seen, clicked, and hired. We unpack the hard truths firms need to hear in 2025, including:
- Why Google Ads now outperform SEO by default
- How to spend just $500 and actually get real insights
- The search terms your next CFO client is already typing
- Why vague, generalist messaging is killing your ROI
- What AI-powered search means for your visibility (and what to do now)
If you’ve ever said, “We tried ads and they didn’t work,” this episode will show you exactly why, and how to fix it.
Listen now or get left behind.
This episode is brought to you by Bill.com
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Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.
Let’s map out your growth plan together → Book your free strategy call
Chapters
1. Introduction to Jeremy Esty (00:00:00)
2. Google Ads vs Search Engine Optimization (00:00:46)
3. Budget Strategy for New Firms (00:04:58)
4. Hiring Experts vs DIY Marketing (00:11:31)
5. AI's Impact on Marketing Strategy (00:15:16)
6. Finding the Right Keywords (00:22:53)
7. Best Business Advice: Stay the Course (00:25:23)
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