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Taste Is The New Moat | Intangible CEO on Brand, Distribution, and Winning in AI
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When AI makes creating content and code nearly free, how do you stand out? Differentiation now hinges on two things: unique taste and effective distribution.
This week, Bharat Vasan, founder & CEO at Intangible and a "recovering VC," explains why the AI landscape compelled him to return to founding. He sees AI sparking a new creative revolution, similar to the early internet, that makes it easier than ever to bring ideas to life. The conversation delivers essential advice for founders, revealing why relentless shipping is the ultimate clarifier for a business and why resilience, not just intelligence, is the key to survival.
Drawing from his experience on both sides of the venture table, Bharat breaks down the brutally competitive VC landscape and shares Intangible's mission: to simplify 3D creative tools with AI, finally bridging the gap between human vision and machine power. Listeners will gain insights on company building, brand strategy, and why customer obsession is the ultimate moat in the AI age.
Chapters:
00:00 Introduction
00:45 From Founder to VC and Back
03:17 Human Creativity in the Age of AI
07:50 The Role of Taste and Distribution
11:49 Building a Brand in the AI Era
16:17 The Venture Capital Landscape for AI Startups
20:11 Advice for Founders in the AI Boom
23:55 Incumbents vs. Startups
27:10 The New Generation of Innovators
29:19 Pirate Mentality in Startups
30:00 Building a Brand
36:28 Shipping and Resilience
41:49 Customer Obsession
46:58 The Vision for Intangible
51:52 Conclusion
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Learn more about Intangible at intangible.ai.
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