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Season 1. Episode 1: Jonathan Ford speaks to Richard Fine, CEO of Help Remedies.
Manage episode 156971466 series 1205828
Content provided by Pearlfisher Live. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pearlfisher Live or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Season 1. Episode 1: Richard Fine, CEO of Help Remedies Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Richard Fine, CEO of Help Remedies. Help Remedies is a great example of a Challenger brand. Founded in 2008, Help disrupted the staid and samey look of the existing pharma category with a bold but simple range of products titled after the symptom it is meant to solve (e.g. Help I have a headache). Help took the Pharma world by storm with its ‘Take Less’ campaign. In a category that traditionally pushes more, extra, bigger, faster, Help Remedies pushes forward with a bold and unique message that is about less – less drugs, less dyes, less coatings. Less is sometimes more. http://www.pearlfisher.com Subscribe to the series via iTunes: http://itun.es/i6JK87y
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32 episodes
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Manage episode 156971466 series 1205828
Content provided by Pearlfisher Live. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pearlfisher Live or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Season 1. Episode 1: Richard Fine, CEO of Help Remedies Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Richard Fine, CEO of Help Remedies. Help Remedies is a great example of a Challenger brand. Founded in 2008, Help disrupted the staid and samey look of the existing pharma category with a bold but simple range of products titled after the symptom it is meant to solve (e.g. Help I have a headache). Help took the Pharma world by storm with its ‘Take Less’ campaign. In a category that traditionally pushes more, extra, bigger, faster, Help Remedies pushes forward with a bold and unique message that is about less – less drugs, less dyes, less coatings. Less is sometimes more. http://www.pearlfisher.com Subscribe to the series via iTunes: http://itun.es/i6JK87y
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32 episodes
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Similar to Challengers & Icons Podcast Series
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Breaking news on the environment, climate change, pollution, and endangered species. Also featuring Climate Connections, a special series on climate change co-produced by NPR and National Geographic.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
Your online home for leadership lessons for both the church and the workplace.
…
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Player FM - Podcast App
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