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Scott Thomas - Hybrid and crowdsourced creative production - S5 Ep11

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Manage episode 450593895 series 3250831
Content provided by Hybrency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hybrency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Brain Hurt Scale = 2/10. Dealing with creative fills up a good chunk of any marketing department's time. But do you really have a binary choice between in-house vs agency? Or is there a better way?

We interview co-founder of Creatively Squared, Scott Thomas to talk about the awkward creative production transition many companies are faced with. From one where a high-priced TVC sits at the core of the campaign. To the modern reality that embraces media fragmentation and takes advantage at scale.

If you don't learn something, you haven't been listening.

  continue reading

101 episodes

Artwork
iconShare
 
Manage episode 450593895 series 3250831
Content provided by Hybrency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hybrency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Brain Hurt Scale = 2/10. Dealing with creative fills up a good chunk of any marketing department's time. But do you really have a binary choice between in-house vs agency? Or is there a better way?

We interview co-founder of Creatively Squared, Scott Thomas to talk about the awkward creative production transition many companies are faced with. From one where a high-priced TVC sits at the core of the campaign. To the modern reality that embraces media fragmentation and takes advantage at scale.

If you don't learn something, you haven't been listening.

  continue reading

101 episodes

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