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Part 5.1 - Thinking Different about Think Different - S4 Ep21

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Manage episode 386351671 series 3250831
Content provided by Hybrency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hybrency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Brand hurt scale = 2/10. The episode everyone has been waiting for is here. This is the story behind the famous Apple Think Different campaign. Touted as one of the best brand advertising campaigns in history. But is it?

This is the first of three parts which explores the history of this campaign and analyzes whether it was as successful for the company as everyone makes out.

Deeper analysis will follow in 5.2 before we explore the genesis story and implications from those findings in 5.3.

For more details and helpful visuals, go to the Brandingmag website to access the full article.

But for now, sit back, relax and have a listen

  continue reading

101 episodes

Artwork
iconShare
 
Manage episode 386351671 series 3250831
Content provided by Hybrency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hybrency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Brand hurt scale = 2/10. The episode everyone has been waiting for is here. This is the story behind the famous Apple Think Different campaign. Touted as one of the best brand advertising campaigns in history. But is it?

This is the first of three parts which explores the history of this campaign and analyzes whether it was as successful for the company as everyone makes out.

Deeper analysis will follow in 5.2 before we explore the genesis story and implications from those findings in 5.3.

For more details and helpful visuals, go to the Brandingmag website to access the full article.

But for now, sit back, relax and have a listen

  continue reading

101 episodes

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