Artwork

Content provided by Michael Hernandez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Hernandez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Run It Like A Business with Aubrey Bergauer (S6 E2)

24:49
 
Share
 

Manage episode 469773857 series 3144036
Content provided by Michael Hernandez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Hernandez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Book Authoring Webinar mentioned in this episode: https://forms.gle/H4AaqdQkbgwWCdDR6

Watch this episode on YouTube.

In this episode, host Michael Hernandez speaks with performing arts leadership consultant Aubrey Bergauer about her first book, 'Run It Like a Business,' which provides a guide for arts organizations on how to thrive in a challenging environment. Aubrey discusses the purpose of her book, the writing process, the importance of editing, and the marketing strategies she employed to promote her work. She also shares valuable advice for aspiring authors, emphasizing the need for a strong desire to share one's message and the importance of clarity in writing.

TOPICS

  • Introduction to Aubrey Bergauer and Her Book
  • The Writing Process and Challenges Faced
  • Marketing Strategies for the Book

LINKS

Book: Run It Like A Business

Blog: https://www.aubreybergauer.com/writing

Connect with Aubrey on socials:

YouTube

Instagram

Podcast

  continue reading

63 episodes

Artwork
iconShare
 
Manage episode 469773857 series 3144036
Content provided by Michael Hernandez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Hernandez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Book Authoring Webinar mentioned in this episode: https://forms.gle/H4AaqdQkbgwWCdDR6

Watch this episode on YouTube.

In this episode, host Michael Hernandez speaks with performing arts leadership consultant Aubrey Bergauer about her first book, 'Run It Like a Business,' which provides a guide for arts organizations on how to thrive in a challenging environment. Aubrey discusses the purpose of her book, the writing process, the importance of editing, and the marketing strategies she employed to promote her work. She also shares valuable advice for aspiring authors, emphasizing the need for a strong desire to share one's message and the importance of clarity in writing.

TOPICS

  • Introduction to Aubrey Bergauer and Her Book
  • The Writing Process and Challenges Faced
  • Marketing Strategies for the Book

LINKS

Book: Run It Like A Business

Blog: https://www.aubreybergauer.com/writing

Connect with Aubrey on socials:

YouTube

Instagram

Podcast

  continue reading

63 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play