Define Your Magic to Sell It. Why people don't buy your work and mindset shift to fix it.

Change Wired

TUNE IN TO LEARN:

A transformation director's honest feedback led to a pivotal realization that had been holding back my business for over a decade.

Despite years of successful client work and positive testimonials, I couldn't get to the next level.

Why is it?

I believe I finally got the answer.
The breakthrough came when I discovered Todd Brown's concept of the "Dominant Differentiator" – the idea that to stand out in a crowded marketplace, professionals need a clearly defined, named methodology that clients can understand and trust.
When you can articulate exactly how you deliver results through a defined process, you transform from being viewed as an interchangeable commodity to a premium solution provider.
This episode walks you through how to define your own unique methodology, why naming it matters, and how to communicate it effectively in your marketing and sales conversations. Whether you're a coach, consultant, or any type of professional or creative, developing this could be the missing piece that transforms your work into business results.

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Brought to you by Angela Shurina
EXECUTIVE & OPTIMAL PERFORMANCE COACH

Chapters

1. Discovering the Missing Piece (00:00:00)

2. The Concreteness Breakthrough Moment (00:02:41)

3. Developing a Named Methodology (00:05:40)

4. Defining Your Unique Approach (00:09:06)

5. From Commodity to Premium Solution (00:12:45)

6. Episode Wrap-up and Next Steps (00:16:05)