Go offline with the Player FM app!
How to Reinvent a Magazine, with Wired’s Katie Drummond
Manage episode 485437475 series 2461689
Today we’re talking about how you take a media property that’s been around for a long time, and find a way to bring in new eyeballs — and new revenue.
That property is Wired — the place that told you about the internet before the internet even existed — and the person who’s reviving it is Katie Drummond, who has been running the property for a couple of years.
As we discuss, Wired has always done interesting and important work — but when Katie got to it, she had a plan to inject it with new life. And it turns out that this plan had Wired perfectly situated to thrive during the Trump 2.0/Elon/Doge era.
Also discussed here: Tech’s actual view of Trump; how Canadians actually view America; and how to give yourself a Condé Nast glow-up.
Help us plan for the future of Channels by filling out a brief survey: voxmedia.com/survey. Thank you!
Learn more about your ad choices. Visit podcastchoices.com/adchoices
526 episodes
Manage episode 485437475 series 2461689
Today we’re talking about how you take a media property that’s been around for a long time, and find a way to bring in new eyeballs — and new revenue.
That property is Wired — the place that told you about the internet before the internet even existed — and the person who’s reviving it is Katie Drummond, who has been running the property for a couple of years.
As we discuss, Wired has always done interesting and important work — but when Katie got to it, she had a plan to inject it with new life. And it turns out that this plan had Wired perfectly situated to thrive during the Trump 2.0/Elon/Doge era.
Also discussed here: Tech’s actual view of Trump; how Canadians actually view America; and how to give yourself a Condé Nast glow-up.
Help us plan for the future of Channels by filling out a brief survey: voxmedia.com/survey. Thank you!
Learn more about your ad choices. Visit podcastchoices.com/adchoices
526 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.