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Ep 067 - When to Revamp vs. Rewrite Your Copy
Manage episode 485172584 series 3552429
Content provided by Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Branda discusses the decision-making process between revamping and rewriting copy for websites, sales pages, email sequences, and more. She provides guidelines on when to choose each option based on factors like time, money, and the impact on conversions. Ultimately, it’s about understanding the current state of your offer, audience, and market conditions so you can make the best copy adjustments.
Tune in as Branda Discusses:
- Deciding between rewriting and revamping is nuanced
- Time and money are big factors when deciding on a revamp vs. rewrite
- Market research is going to make your decision a lot easier
- Conversions arent the only thing you’ll want to analyze
Mentioned in the Episode:
The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddle
Launch Copy Packages: https://www.therelevantcollective.com/launch-copy
Email Sequence Packages: https://www.therelevantcollective.com/copywriting-services
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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective
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