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Ep 071: Boosting Client Retention with Offer Suites with Marra McDonald
Manage episode 490552966 series 3552429
Content provided by Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Melanie and Branda talk with guest Marra McDonald about the importance of building a product suite that caters to various client needs and promotes long-term relationships. Marra shares her journey from a single core offer to a diversified product suite, emphasizing the importance of understanding client transformations and cutting unnecessary fluff from offers.
Tune in as Melanie and Branda Discuss:
- Why you need a product suite
- How product suites provide flexibility (and cut down on the client scramble)
- The problem with constant launching
- How to improve client retention
- How relationship marketing is more important now than ever
Mentioned in the Episode:
Follow Marra on Instagram: instagram.com/marra.mcdonald
Check Out Marra’s SuccessFOR Mastermind: https://marra-mcdonald.mykajabi.com/successfor-mastermind
Listen to Marra’s Podcast: https://marramcdonald.substack.com/p/welcome-to-the-late-night-ceo-podcast
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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective
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