Sense, Scale & Strategy: How Elite Companies Use AI, Data & Human Connection – with Nick Hiter

Charge Forward Podcast

🎙️ Sense, Scale & Strategy: How Elite Companies Use AI, Data & Human Connection – with Nick Hiter

What happens when you combine world-class data strategies, AI innovation, and real human connection? You get the blueprint for sustainable business growth—and this episode lays it all out.

Join Nick Hiter (serial entrepreneur, SiriusXM radio voice, and brand builder) as he teams up with Jim Cripps and Clayton Geiser of Sense Development to unpack the real strategies elite companies are using to scale smarter—not louder.

In this episode, we explore: ✅ Why most companies are stuck on a hamster wheel of leads they never fully utilize
✅ How to turn data into long-term relationships—not one-and-done transactions
✅ The right way to pair AI with data to explode efficiency and impact
✅ Why data without strategy is noise, but data with “Sense” drives results
✅ Timeless principles that ensure your marketing builds trust, not just traffic

Nick shares candid insights from years of working with top-tier brands and businesses, alongside Jim and Clayton’s practical tools for lead conversion, follow-up systems, and maximizing ROI from day one.

Whether you're leading a sales team, launching a startup, or trying to get off the lead hamster wheel—this episode delivers what most growth strategies miss: clarity, connection, and consistency.

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💡 New episodes drop every Thursday!

📣 Special thanks to our sponsors:
💳 Charge Forward Solutions – Merchant Services
📈 Sense Development – Executive & Data Services
📈Sense-Leads - Wholesale Lead Services
🎥 HitLab Studios – Podcast Production
🌟 Rosemary Salazar – Virtual Assistant Services

#SenseDevelopment #ChargeForward #NickHiter #AIandData #BusinessGrowth #CustomerExperience #HumanConnection #MarketingStrategy #Podcast #B2BMarketing #SalesLeadership #LeadGeneration

Chapters

1. Introduction to Nick Heider (00:00:00)

2. The Problem with Lead Generation (00:05:25)

3. Why Data Is Essential for Business (00:10:31)

4. Collision of Digital and In-Person Worlds (00:17:11)

5. The Hamster Wheel of Data Marketing (00:26:13)

6. AI's Role in Lowering Customer Acquisition Costs (00:34:41)

7. Teaching Kids About Technology Responsibly (00:43:12)

8. The Importance of Data Strategy (00:53:48)

9. Business Growth Through Strategic Partnerships (01:04:39)

10. Closing Thoughts and Contact Information (01:14:32)