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Unwrapping Hipster Chocolate (Rerun)

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Manage episode 350793181 series 2910080
Content provided by Sony Music and Sony Music Entertainment. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sony Music and Sony Music Entertainment or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In 2007, two Iowa-born brothers launched an artisanal chocolate company, Mast Brothers, out of an apartment in Williamsburg, Brooklyn—the hipster heart of the growing farm-to-table movement.

Mast quickly became a well-known operation, partly because their focus was on creating quality chocolate that only required two ingredients: cocoa beans and sugar. And these speciality bars—hand wrapped in expensive, beautifully designed paper—boasted a $10 price tag.

It was something people were willing to spend for a product that also came with a compelling origin story. But that all changed when customers started to question the narrative of what they had been sold.

A Somethin’ Else & Sony Music Entertainment production.

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

117 episodes

Artwork

Unwrapping Hipster Chocolate (Rerun)

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Manage episode 350793181 series 2910080
Content provided by Sony Music and Sony Music Entertainment. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sony Music and Sony Music Entertainment or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In 2007, two Iowa-born brothers launched an artisanal chocolate company, Mast Brothers, out of an apartment in Williamsburg, Brooklyn—the hipster heart of the growing farm-to-table movement.

Mast quickly became a well-known operation, partly because their focus was on creating quality chocolate that only required two ingredients: cocoa beans and sugar. And these speciality bars—hand wrapped in expensive, beautifully designed paper—boasted a $10 price tag.

It was something people were willing to spend for a product that also came with a compelling origin story. But that all changed when customers started to question the narrative of what they had been sold.

A Somethin’ Else & Sony Music Entertainment production.

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

117 episodes

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