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Episode 4 - From Fitness Founder to Foodpreneur with Bebe Ding
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In this episode, I sit down with Bebe Ding — co-founder of Singapore’s cult fitness brand CRU — to talk about what happens when the dream you’ve built no longer fits.
At just 23, Bebe and her siblings launched one of the country’s most recognisable boutique spin studios. But what most people don’t know is that she was never a fan of school and she almost dropped out of college to start a food truck in LA, and has always been a rebel at heart.
Ten years later, after building a brand that became part of her identity, Bebe made the bold decision to close down her business.
In this light hearted interview, We talk about:
– How her rebel nature and “just try” attitude made entrepreneurship feel natural
– What it really felt like to close a business after 10 years
– The identity loss that came with walking away from being a fitness founder
– Why grades don’t define success
– And how she’s now returning to her roots — launching an ice cream company and starting over, on her own terms
Bebe’s story is a reminder that you don’t need a perfect plan — just the guts to begin again.
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