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Episode 10, Part 1: Culture as a Commodity: The Marketplace of Meaning
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What do Netflix, Disney, BTS, and McDonald’s have in common?
They don’t just sell content, music, or meals — they sell culture. And they’ve built billion-dollar strategies around turning identity into product.
In Part 1 of this two-part episode, Kate Foronda unpacks how culture has become a global commodity — branded, packaged, and monetized at scale. From fast fashion runways to streaming platforms and tourist destinations, cultural storytelling is now a major force in international trade.
You’ll explore:
- How companies like Netflix, Disney, Duolingo, and Gucci export more than products — they export meaning.
- The rise of soft power through cultural diplomacy (think BTS, Confucius Institutes, and French language promotion).
- Why tourism, food, and fashion are now tools of cultural trade.
- How platforms like TikTok and Instagram speed up the global diffusion of trends.
If culture is currency, what are we buying—and what are we selling?
🎧 Available on Spotify, Apple Podcasts, and all major platforms.
@Katsiaryna (Kate) Foronda
#CultureAsACommodity #GlobalTrade #CulturalCommerce #SoftPower #NetflixEffect #DisneyCulture #BTSeconomy #Gucci #Duolingo #CreativeEconomy #CulturalDiplomacy #FashionPolitics #TourismEconomy #DigitalCulture #KateForonda #CircusAndCircuit #CulturalExports #TraditionAndTrade #StreamingPower #MeaningAsMarket
Tune in now to discover what’s ahead in the Circus & Circuit of global trade!
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