Building Meaningful Connections in a Digital Age with Susan McPherson

ClickPoint

In this episode, host Kwaku Aning sits down with Susan McPherson, Founder and CEO of McPherson Strategies. McPherson Strategies is a women-owned and led B Corp-certified boutique communications consultancy focused on social impact and corporate responsibility. Susan, known as a "serial connector," shares invaluable insights on the power of authentic relationship-building in a remote-first world.

From her early influences to her strategies for fostering deep and meaningful connections, Susan highlights the role of intentionality, curiosity, and generosity in networking. She also delves into the impact of AI and digital communication on relationships and offers practical advice on making virtual teams feel as connected as in-person ones.

Key Moments:

01:47 | The Early Influences That Shaped Susan’s Approach to Connection
04:28 | Nature vs. Nurture in Building Relationship Skills
09:06 | The Digital Age: What We Lose and Gain in Online Connections
12:44 | The Difference Between Meaningful and Transactional Networking
17:06 | Quality vs. Quantity in Professional Relationships
21:09 | Running a Remote-First Business: Challenges & Best Practices
25:44 | Creating a Culture of Connection in Virtual Teams
29:37 | The Role of AI in Relationship-Building
34:03 | Future of Networking and the Importance of In-Person Meetings
38:26 | Daily Habits for Strengthening Connections
41:00 | Closing Thoughts & How to Connect with Susan

Follow Kwaku Aning
LinkedIn : https://www.linkedin.com/in/kwaku-aning/

Follow Susan McPherson

LinkedIn : https://www.linkedin.com/in/susanmcpherson/

Website : https://www.mcpstrategies.com/

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