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Ep 71: Derek Detenber is the Chief Marketing Officer for Batteries Plus
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No stranger to the franchise industry, today’s guest came to Batteries Plus from senior marketing roles with world-class brands like Wendy’s and Massage Envy. As Chief Marketing and Merchandising Officer at the nation’s largest and fastest-growing battery, light bulb, key fob, and phone repair franchise, Derek Detenber is responsible for marrying marketing and merchandising omnichannel strategies to improve customer experience and elevate the brand’s public profile, as well as drive profitable sales growth for franchise owners and stores. In this episode, we talk about the similarities and differences of multi-location marketing in the diverse categories of retail, QSR, and services. We also learn about what the current AI conversation sounds like internally at Batteries Plus and how Derek sees this wave of innovation impacting brick-and-mortar marketing in the future. Spoiler alert: it’s all about the data! Join us on Clicks 2 Bricks today for a fascinating conversation about what it means to champion the customer, the obligations that marketing teams have to their franchise partners, the marketing initiatives that Batteries Plus is putting into play in 2023 and beyond, and more!
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