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Scaling Reuse with Vytal: A Circular Economy Conversation with CEO Fabian Barthel

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Manage episode 478554598 series 2637625
Content provided by Harvard Business School, Harvard Business School Business, and Environment Initiative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business School, Harvard Business School Business, and Environment Initiative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Fabian Barthel, Co-Founder of Vytal, a circular economy packaging-as-a-service startup, joins host Mike Toffel to explore the innovation, behavioral science, and regulations shaping the market for reusable containers for take-out food and beverages.

Fabian shares how Vytal is tackling packaging waste by building a reusable container system for restaurants, canteens, and major events. He explains why deposit-based systems often fail, how Vytal’s “borrow and return” model changes consumer behavior, and how data, technology and behavioral science underpin their service design. Fabian also discusses the evolving regulatory landscape, including Germany’s reuse mandates and emerging municipal single-use taxes. He closes by offering advice to circular economy entrepreneurs about how to align impact with profit.

  continue reading

109 episodes

Artwork
iconShare
 
Manage episode 478554598 series 2637625
Content provided by Harvard Business School, Harvard Business School Business, and Environment Initiative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business School, Harvard Business School Business, and Environment Initiative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Fabian Barthel, Co-Founder of Vytal, a circular economy packaging-as-a-service startup, joins host Mike Toffel to explore the innovation, behavioral science, and regulations shaping the market for reusable containers for take-out food and beverages.

Fabian shares how Vytal is tackling packaging waste by building a reusable container system for restaurants, canteens, and major events. He explains why deposit-based systems often fail, how Vytal’s “borrow and return” model changes consumer behavior, and how data, technology and behavioral science underpin their service design. Fabian also discusses the evolving regulatory landscape, including Germany’s reuse mandates and emerging municipal single-use taxes. He closes by offering advice to circular economy entrepreneurs about how to align impact with profit.

  continue reading

109 episodes

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