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Founder + CEO of ScaleMatters: Fixing Go To Market Waste
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Our Guest: Scott Stouffer, Founder + CEO of ScaleMatters, a Go-To-Market (GTM) Optimization Software Platform.
Episode Topics:
- What to do if you inherit bad RevOps data + systems
- His take on the SaaS industry's declining sales quota attainment levels
- The dangers of focusing too much on late-stage pipeline
- Areas of waste at the top-of-the-funnel
- The ROI of investing in RevOps to eliminate GTM waste
- How tech stacks are often the root cause of GTM waste
- Why everyone invests in RevOps too late
- Reinvesting savings into growth + equity value creation
- His perspective on cold investor outreach
Episode Resources:
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