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Episode #69 - Break the Rules the Right Way
Manage episode 261130912 series 2537111
Content provided by The Content Marketing Institute and Content Marketing Institute (CMI). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Content Marketing Institute and Content Marketing Institute (CMI) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether rules are made to be broken. He shares his take on an article about how the Financial Times is enjoying better … financial times. Robert talks with Brian Clark about his journey as a solopreneur, co-founder, sabbatical taker, and his new work. And finally, he points you to an article about breaking the (right) rules with your content. And that’s a wrap for the week ending May 8, 2020.
SPONSOR
SiteCore
Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.
Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.
Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.
Learn more at http://cmi.media/weekly_wrap_sitecore
NEWS ITEM OF THE WEEK
The Financial Times is selling its subscription expertise
https://digiday.com/media/the-financial-times-is-selling-its-subscription-expertise/
INTERVIEW OF THE WEEK
Brian Clark is a writer, traveler, entrepreneur, founder of the pioneering content marketing website Copyblogger, the personal-growth newsletter Further, and the podcast Unemployable, a resource that provides smart strategies for freelancers and entrepreneurs.
Brian’s been at this for 20 years as solo entrepreneur and a co-founder. The first one failed, but every company since has yielded higher revenue, profits, and happiness.
Learn more from (and about) Brian:
Sign up for the Further newsletter: https://further.net/
Listen to Unemployable: https://unemployable.com/podcast/
OUR CONTENT MARKETING IDEA OF THE WEEK
Want More Creative Content Ideas? Break These 6 ‘Rules’
https://contentmarketinginstitute.com/2018/11/ideas-break-rules/
86 episodes
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Manage episode 261130912 series 2537111
Content provided by The Content Marketing Institute and Content Marketing Institute (CMI). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Content Marketing Institute and Content Marketing Institute (CMI) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether rules are made to be broken. He shares his take on an article about how the Financial Times is enjoying better … financial times. Robert talks with Brian Clark about his journey as a solopreneur, co-founder, sabbatical taker, and his new work. And finally, he points you to an article about breaking the (right) rules with your content. And that’s a wrap for the week ending May 8, 2020.
SPONSOR
SiteCore
Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.
Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.
Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.
Learn more at http://cmi.media/weekly_wrap_sitecore
NEWS ITEM OF THE WEEK
The Financial Times is selling its subscription expertise
https://digiday.com/media/the-financial-times-is-selling-its-subscription-expertise/
INTERVIEW OF THE WEEK
Brian Clark is a writer, traveler, entrepreneur, founder of the pioneering content marketing website Copyblogger, the personal-growth newsletter Further, and the podcast Unemployable, a resource that provides smart strategies for freelancers and entrepreneurs.
Brian’s been at this for 20 years as solo entrepreneur and a co-founder. The first one failed, but every company since has yielded higher revenue, profits, and happiness.
Learn more from (and about) Brian:
Sign up for the Further newsletter: https://further.net/
Listen to Unemployable: https://unemployable.com/podcast/
OUR CONTENT MARKETING IDEA OF THE WEEK
Want More Creative Content Ideas? Break These 6 ‘Rules’
https://contentmarketinginstitute.com/2018/11/ideas-break-rules/
86 episodes
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Similar to CMI Weekly Wrap
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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