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Content provided by Molly Sloan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Molly Sloan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit
Manage episode 299737785 series 2485678
Content provided by Molly Sloan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Molly Sloan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do you know what your customers want?
It’s not a guessing game, and Swan Sit knows this best.
Building out digital marketing programs at companies like Estee Lauder, Revlon, and Nike, now known as the “Queen of Clubhouse” and as an independent board director, Swan is no stranger to feedback.
In this exclusive interview that we’re airing before her keynote goes live at Drift’s virtual event, RevGrowth: Personalization at Scale, Tricia and Swan talk about how Swan balances both anecdotal and data-driven feedback and transforms it into powerful stories that resonate with her audience.
To hear Swan’s full keynote, register for Drift’s virtual event summit, RevGrowth: Personalization at Scale: https://www.drift.com/events/revgrowth-personalization/
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Swan on Twitter: @triciagellman @swansit @DriftPodcasts
93 episodes
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Manage episode 299737785 series 2485678
Content provided by Molly Sloan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Molly Sloan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do you know what your customers want?
It’s not a guessing game, and Swan Sit knows this best.
Building out digital marketing programs at companies like Estee Lauder, Revlon, and Nike, now known as the “Queen of Clubhouse” and as an independent board director, Swan is no stranger to feedback.
In this exclusive interview that we’re airing before her keynote goes live at Drift’s virtual event, RevGrowth: Personalization at Scale, Tricia and Swan talk about how Swan balances both anecdotal and data-driven feedback and transforms it into powerful stories that resonate with her audience.
To hear Swan’s full keynote, register for Drift’s virtual event summit, RevGrowth: Personalization at Scale: https://www.drift.com/events/revgrowth-personalization/
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Swan on Twitter: @triciagellman @swansit @DriftPodcasts
93 episodes
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Similar to CMO Conversations with Tricia Gellman
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continue reading
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