Taking A Stance On Social Issues – Part 2 With Maxar's Nancy Coleman

CMO Conversations with Tricia Gellman

Not every CMO has the opportunity to work on both high-impact business issues and social issues, but Nancy Coleman is in a unique position. Nancy and her team at Maxar (a space technology company) have partnered with tier-one media outlets to break powerful new stories with indisputable satellite imagery. But even 2020 threw Nancy a curveball. In this episode, Nancy shares her best advice for taking a stance on social issues – start by examining your brand’s values, listening (really listening) to your team, and avoiding platitudes at all costs. Plus, hear Nancy’s take on key leadership topics for CMOs going into 2021, like transparency, trust, and internal communications. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Nancy on Twitter @triciagellman @ncoleman_dg @HYPERGROWTH_Pod -- For more on the Maxar News Bureau, visit: https://www.maxar.com/news-bureau To read the Pulitzer Prize-winning report by the Associated Press, visit: https://www.ap.org/explore/seafood-from-slaves/ Video "How Maxar Sees Slavery From Space" https://www.youtube.com/watch?v=HPgth3PgxiE&ab_channel=MaxarTechnologies