How 'Apple Copycat' Xiaomi Made One Of China's Buzziest EVs

CNBC

Xiaomi rapidly became one of the world's biggest phone makers after its launch in 2011. Its EV, launched in 2024, has also sold fast and outperformed cars made by auto veterans including Porsche and Tesla. And American automakers like Rivian and Ford are taking notes. Xiaomi's new crossover could be a serious threat to competitors--especially Tesla's Model Y. But it faces fallout from a recent crash - and China's EV market is unforgiving. Chapters: 0:00 - 01:36 Introduction 01:43 Chapter 1: Xiaomi’s rise 03:51 Chapter 2: A tech company 06:17 Chapter 3: Building a car brand 08:24 Chapter 4: A Chinese Tesla killer 09:12 Chapter 5: Challenges Producer: Robert Ferris Editor: Darren Geeter Animation: Jason Reginato Senior Managing Producer: Tala hadavi Additional footage: Getty Images, Xiaomi, Volvo, Polestar » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to boost your confidence, income and career success? Take one of Smarter by CNBC Make It’s expert-led online courses. Use coupon code MEMORIAL for a discount of 30% off the regular course prices (plus tax). Offer valid May 19, 2025, through June 2, 2025. Terms apply. https://cnb.cx/4k2Cf7b Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How 'Apple Copycat' Xiaomi Made One Of China's Buzziest EVs