CIP - S2 - 026 - How to Write a Book That Gets Clients (Not Just Compliments) with Shanda Trofe

Coaching Inc with Tom Krol

#Entrepreneur #Business #Tom Krol #Podcasting Education #Self-Improvement #Marketing #Coaching Business Strategies #Coaching Clients #Lead Generation For Coaches #Pricing Coaching Programs #Marketing For Coaches #Grow Your Coaching Business #Selling Coaching Services #Online Coaching Tips #Attract Paying Clients

35:51

Diego Pavia and Paul Finebaum are this week’s Netflix Sports Club guests. Paul Finebaum, the voice of the SEC, drops a bold national championship prediction that might give the Big Tenners pause, and he reveals which SEC quarterback has him starstruck. Vanderbilt quarterback, Diego Pavia, gives a standout performance on and off the field in SEC Football: Any Given Saturday. He relives that improbable ‘Bama victory, including pre-game routine and why he thinks this victory changed the conversation about Vandy football - sorry Nick Saban. Paul Fineman and Diego Pavia gaze into the crystal ball of the 2025 season, and what do they see? Heisman Trophies, making Auburn pay, and LSU’s chances for glory. In this interview, Vandy QB, Diego Pavia: 🟥 Details the 2024 Vandy vs. ‘Bama Buildup 🟥 Discusses playing for Coach Lea and with his bestie 🟥 Reveals his true height In this interview, SEC Expert, Paul Finebaum answers: 🟥 Why the SEC’s staying power is unrivaled? 🟥 Who’s almost a bigger star than Taylor Swift? 🟥 Which team will win the 2025 National Championship? 00:00 Intro 01:24 Vandy QB Diego Pavia Is a Star 01:37 Beating Bama 03:19 Choosing Vandy And Coach Lea 04:58 Give Me The Ball 06:20 Dude Put In The Work 07:38 Nick Saban Said What?? 08:20 Underdogs 10:22 Watch Out Auburn 12:33 Recruits: Come To Vandy! 13:29 Kay and Dani Talk SEC 15:54 Paul Finebaum’s SEC Picks 16:40 All About Arch Manning 17:23 SEC: The Only Game In Town 18:25 South Carolina Should Be In The Playoffs 19:40 Shane Beamer Bounce Back? 20:14 Arch Manning Is No Taylor Swift 21:42 The Weight of Being a Manning 22:31 Finebaum: “Best Player Since Tim Tebow” 23:20 LSU QB1 + Championship Or Bust 25:39 Post Saban Alabama 27:42 Is Vanderbilt Legit? 28:44 Can Mississippi State Survive? 29:49 The Vols “Will Struggle This Year” 31:44 SEC: Natty. Little Tenners: Nothing 33:09 Outro 34:28 Up Next - America’s Team: The Gambler And His Cowboys 🏈 Diego Pavia Instagram - https://bit.ly/45uLND4 TikTok - http://bit.ly/4fsLY5p X - https://bit.ly/4ldwx2j 🏈 Vanderbilt Instagram - http://bit.ly/4lfo8eu X - http://bit.ly/4mCiaWt YouTube - @vucommodores 🏈 Paul Finebaum Instagram - https://bit.ly/45kVtPv X - https://bit.ly/46JQFWc 🎙️ Kay Adams Instagram - http://bit.ly/3GYp4Go TikTok - http://bit.ly/4m7KmR9 X - http://bit.ly/45nI2Ou 🎙️ Dani Klupenger Instagram - https://bit.ly/3HeGGxx TikTok - https://bit.ly/4lQSBkl X - https://bit.ly/4lWpufr 🟥 Netflix Sports Instagram - http://bit.ly/45CPAhL TikTok - http://bit.ly/4mti6Ia X - http://bit.ly/4mseqGH Facebook - http://bit.ly/45o5xqK YouTube - @NetflixSports We want to hear from you! Leave us a voice message at www.speakpipe.com/NetflixSportsClub Be sure to watch, listen, and subscribe to the Netflix Sports Club Podcast on YouTube, Spotify, Tudum, and wherever you get your podcasts. Hosted by Kay Adams, the Netflix Sports Club Podcast is an all-access deep dive into the Netflix Sports Universe. Join Kay as she speaks with athletes, coaches, and top sports correspondents to break down the latest Netflix Sports series. Expect bold opinions, insightful analysis, and candid conversations you won’t find anywhere else.…

about a year ago 44:50

MP3•Episode home

Thinking about writing a book to build your brand or scale your coaching business, but are overwhelmed with where to start? In this powerful episode, Tom sits down with USA Today and Wall Street Journal bestselling author Shanda Trofe, founder of Transcendent Publishing and the strategist behind over 700 #1 bestselling books.

Shanda breaks down the exact process behind writing a nonfiction book that sells your coaching, consulting, or course programs. Whether you are a first-time author or have written a book that didn’t convert, this episode is packed with practical, proven strategies to help you get results.

You'll Learn How To:

Structure your book to hook readers from page one
Use storytelling to build deep trust with your audience
Turn a book into a lead-generating machine
Avoid common mistakes that keep books from selling
Launch a book the right way to hit bestseller status

What You'll Learn in This Episode:

(04:17) How did Shanda get started working with coaches and course creators
(06:28) The emotional connection every powerful book needs
(08:06) How to use your origin story to create trust
(12:32) Creating a story to hook your readers and pull them in
(14:02) Give away as much value as possible
(17:10) How long your book should be (and why it matters)
(18:39) Hardcover vs. paperback and how to use them strategically
(22:35) Things to do upon entering the editing process
(27:20) The art of formatting
(29:43) How to do a book launch?
(31:11) Compiling a review team
(34:15) What would my ideal reader be putting into the Amazon search bar?
(42:28) The writing sprint trick to unlock creativity fast

Who This Episode is For:

Coaches, consultants, and course creators are ready to grow their authority
First-time authors unsure where to start
Entrepreneurs with a message and a mission but no writing roadmap
Anyone who has written a book but didn’t see real business results

Why You Should Listen:

If you are serious about using your book to build your brand, attract your ideal clients, and create an asset that brings in leads forever — this is the blueprint. Shanda pulls back the curtain on what it takes to write, publish, and launch a book that moves the needle in your business.

Follow Shanda here:

Website: https://www.transcendentpublishing.com/

88 episodes

Coaching Inc with Tom Krol

CIP - S2 - 026 - How to Write a Book That Gets Clients (Not Just Compliments) with Shanda Trofe

Coaching Inc with Tom Krol

published about a year ago

MP3•Episode home

You'll Learn How To:

Structure your book to hook readers from page one
Use storytelling to build deep trust with your audience
Turn a book into a lead-generating machine
Avoid common mistakes that keep books from selling
Launch a book the right way to hit bestseller status

What You'll Learn in This Episode:

(04:17) How did Shanda get started working with coaches and course creators
(06:28) The emotional connection every powerful book needs
(08:06) How to use your origin story to create trust
(12:32) Creating a story to hook your readers and pull them in
(14:02) Give away as much value as possible
(17:10) How long your book should be (and why it matters)
(18:39) Hardcover vs. paperback and how to use them strategically
(22:35) Things to do upon entering the editing process
(27:20) The art of formatting
(29:43) How to do a book launch?
(31:11) Compiling a review team
(34:15) What would my ideal reader be putting into the Amazon search bar?
(42:28) The writing sprint trick to unlock creativity fast

Who This Episode is For:

Coaches, consultants, and course creators are ready to grow their authority
First-time authors unsure where to start
Entrepreneurs with a message and a mission but no writing roadmap
Anyone who has written a book but didn’t see real business results

Why You Should Listen:

Follow Shanda here:

Website: https://www.transcendentpublishing.com/

88 episodes

All episodes

Coaching Inc with Tom Krol

1
CIP - S2 - 045 - How Lauren Tickner Built a $100K Per Month Business with Just Organic Content 40:18

2 days ago40:18

40:18

Struggling to get leads, clients, or real engagement from your posts? The problem might not be your offer, it could be your content. In this episode, Lauren Tickner reveals how she has consistently earned $ 100,000 per month for over three years using only free, organic strategies. She shares the simple content system that fuels her sales funnel, how she turns just 90 minutes of content into massive revenue, and the exact methods she uses to convert followers into high-paying clients. If you are tired of chasing algorithms or overcomplicating your marketing, this is your playbook for keeping it simple and achieving wildly profitable results. You’ll Learn How To: Build a repeatable content system that brings in leads without ads Avoid the biggest content mistakes that kill engagement and sales Create posts that make people stop scrolling and pay attention Use DMs to turn conversations into consistent, high-ticket sales What You’ll Learn in This Episode: (05:02) Who Lauren is and the lifestyle her business has created (06:42) Mindset differences between UK and US entrepreneurs (08:05) How to attract and monetize your audience (09:51) The real reason people struggle to get results on social media (10:15) Building authority and trust in your content (11:02) Two types of authority to show on social media (13:10) How Lauren used AI to land 12 new clients (14:28) Turning one simple conversion mechanism: DMs into $100K months (16:10) Why doing things that don’t scale can actually help you scale (19:53) Why simplicity beats complexity in marketing (22:10) The junk reps in business (24:05) How elimination helps you focus and grow (27:55) Why modeling success works better than reinventing the wheel (30:23) The first part of the sales call (33:47) Lauren’s high-value habit you can copy today (35:00) Eliminate or delegate? Who This Episode is For: Course creators whose content isn’t converting Entrepreneurs who are wondering if they should spend money on ads Business owners who are tired of endlessly posting with little return Anyone who wants a steady flow of premium clients without paid traffic Why You Should Listen: Lauren Tickner built a multi-six-figure-per-month business without ads, funnels, or complicated tech. Her framework is simple, proven, and works in any niche. If you want to earn more while doing less, this episode shows you exactly how. Connect with Lauren Tickner: Instagram: https://www.instagram.com/laurentickner/?hl=en YouTube: https://www.youtube.com/c/laurentickner LinkedIn: https://www.linkedin.com/in/laurentickner/?originalSubdomain=uk Get a copy of Lauren's new sales script for her private and group clients. Just tag Coaching Inc at coachinginc.com and she'll give it to you for free!…

Coaching Inc with Tom Krol

1
CIP - S2 - 044 - The Sales Framework That Makes People Say “YES” Before You Even Pitch with Josh and Tiffany High 1:04:24

6 days ago1:04:24

1:04:24

What’s the biggest mistake you can make in a sales conversation? Leading with your price. In this episode, Josh and Tiffany High share the real reason they are closing 70% or more of their live event attendees without using high-pressure tactics or sales tricks. They break down how to ask the right questions, create emotional clarity, and let the audience sell themselves before the offer is ever named. If you have ever rushed into your pitch too early and watched the room go cold, this episode gives you the real solution! Whether you are selling from stage, on Zoom, or 1:1, this is how to lead the conversation, build connection, and move people to a confident “yes.” You’ll Learn How To: Use “gradient questions” to warm up and qualify prospects the right way Frame your messaging to shape how people see your offer before you pitch Ask better questions that create urgency, desire, and trust Shift from explaining your product to pulling out real buying intent Avoid naming your price too early What You’ll Learn in This Episode: (03:54) Who Josh and Tiffany are and how they started Results Driven (05:57) Launching a one-on-one coaching business from scratch (07:00) Why telling stories from the heart converts better than hype (10:05) Why real skill takes time and why most people give up too soon (10:49) Letting prospects opt in instead of forcing the next step (12:56) “Gradient” questions that help your audience self-qualify (14:36) Using questions to create context instead of jumping to solutions (15:04) Creating desire first, then naming the price (16:51) What the highest achievers all do in their buying decisions (21:26) Pain-driven questions that reveal deep emotional triggers (26:29) Pre-question phrases that unlock better conversations (27:52) Why better questions lead to better results (30:38) How to get people to open up about what’s holding them back (35:27) How to build trust by making and keeping simple promises (37:46) Asking desire-based questions to lead into your solution (41:03) Framing: how to shape a buyer’s perspective without pitching (42:54) Start talking about value and numbers before naming your price (50:34) Get them talking about the value—so the offer makes sense (57:55) How to reverse-engineer your entire sales presentation Who This Episode is For: Coaches and experts who sell from stage, Zoom, or 1:1 and want higher close rates Entrepreneurs who are tired of pitching too early and losing momentum Sales leaders looking to upgrade their team’s frameworks and results Anyone who wants to move people emotionally—without pressure or push Why You Should Listen: Josh and Tiffany High share the secrets to sales that feel real, personal, and powerful. This episode isn’t just about scripts; it is about asking better questions, creating real connections, and building an offer that sells itself before the price is ever mentioned. If you are ready to start growing and scaling, and getting your coaching business ready to run without you and to eventually sell one day, go to coachinginc.com Connect with Tiffany and Josh: Tiffany Instagram: @tiffanyhighfficial Josh Instagram: @joshhighofficial Website: https://resultsdrivenrei.com/home/…

Coaching Inc with Tom Krol

1
CIP - S2 - 043 - PR Authority Playbook – How to Turn Free Press Into Paid Clients with Jeremy Knauff 42:34

9 days ago42:34

42:34

What if media exposure didn’t just build your brand, but was also a great lead-generating machine? In this episode, PR expert Jeremy Knauff joins Tom Krol to break down exactly how to turn press coverage into a pipeline, from crafting stories that catch attention to leveraging media the right way once you have been featured. He also shares the importance of building your brand, building trust through a good, consistent, and professional image on all your platforms, and his view on press releases. Listen as Jeremy shares the playbook he used to get coaches, founders, and experts into top publications and turn that credibility into cash. Enjoy the show! You’ll Learn How To: Create a personal brand that journalists can look into Build media presence with the right steps Identify the biggest PR myths that are holding you back Get featured in top publications without spending a fortune Craft stories journalists want to cover What You’ll Learn in This Episode: (02:14) The importance of building a personal brand (02:42) Potential clients and journalists want to know who they are doing business with (03:32) Personal brand is important in getting media features (04:05) Branding: Good, consistent, and professional image on social media platforms (05:30) Develop content to demonstrate expertise (06:23) Choose five things that are very important to you and your business (08:57) The things people should and shouldn't talk about (11:58) Leverage current events to create marketing opportunities (15:12) Is a press release a good PR strategy? (18:03) Why storytelling beats credentials when it comes to PR (22:36) Top things you should do to generate more high-ticket clients (24:34) Building relationships with journalists without being annoying (30:05) Mistakes to avoid when using media on your website or social media Who This Episode is For: Coaches and consultants who are ready to elevate their authority fast Entrepreneurs who are tired of getting featured and getting nothing from it Content creators who are struggling to get noticed in a crowded market Personal brands looking to land press and use it as a client magnet Why You Should Listen: This isn’t about vanity metrics or logos for your homepage. Jeremy shares how to profit from your press using real strategies that work whether you are just starting or scaling fast. If you are serious about growing your coaching business with authority and credibility, this episode lays down the roadmap. If you are ready to start growing and scaling, and getting your coaching business ready to run without you and to eventually sell one day, go to coachinginc.com Connect with Jeremy Knauff: Website: https://spartanmedia.com/ Personal Website: https://jeremyknauff.com/ LinkedIn: https://www.linkedin.com/in/jeremyknauff YouTube: https://www.youtube.com/user/JeremyKnauff Facebook: https://www.facebook.com/jlknauff/…

Coaching Inc with Tom Krol

1
CIP - S2 - 042 - No Ads. No Funnels. Just Clients – William’s Zero-Fluff Method for Attracting High Ticket Clients 28:19

13 days ago28:19

28:19

What if you could build a six-figure coaching business without spending on ads, hiring a funnel builder, or even having a fancy website? In this episode, William Tingle shares how he achieved this by simply showing up consistently, delivering real value, and keeping everything straightforward. Listen to how he built his business off in-person events, turned a book into a lead-driving engine, and how he uses one marketing channel to attract high-ticket clients using content that helps people. If you are a coach or expert tired of overcomplicating everything, this episode is for you! You’ll Learn How To: Publish a book and leverage a story that brings in clients on autopilot Purchase a property through creative financing Replace funnels and ads with content that speaks directly to your audience Avoid overthinking your content and just offer a sincere solution to people's financial pain What You’ll Learn in This Episode: (04:34) Who is William Tingle, and his real estate investing journey (05:35) How to treat people well and make a good deal for yourself (09:02) Definition of creative finance (10:18) Creating quality content vs funnels and tunnels (13:06) Using YouTube to consistently attract ideal buyers (14:09) The power of “just showing up” and not overthinking your content (15:15) Why YouTube titles matter more than camera quality (16:44) Preparation is a form of procrastination (18:28) Put your link and way to pay on your content (21:03) How he self-published a lead-generating boo Who This Episode is For: Coaches and consultants who want more clients, income, and freedom. Real estate educators or experts looking to monetize content without ads Content creators who want to monetize without selling out Why You Should Listen: William didn’t follow the blueprint. He rewrote it. If you have been paralyzed by funnels, copywriting formulas, or perfect content plans, this episode offers a smarter, yet simpler, way. William demonstrates how to show up with value, telling your story, and solving real problems. If you are ready to start growing and scaling, and getting your coaching business ready to run without you and to eventually sell one day, go to coachinginc.com Connect with William Tingle: YouTube: https://www.youtube.com/Sub2Deals Instagram: https://www.instagram.com/sub2deals/ Facebook: https://www.facebook.com/Sub2Deals/ Website: https://sub2deals.com/…

Coaching Inc with Tom Krol

1
CIP - S2 - 041 - Why 95% of Online Coaches Fail (And How to Be the 5% That Don’t) with Marc Mawhinney 28:34

16 days ago28:34

28:34

Most online coaches are stuck—drowning in noise, chasing likes, and wondering why no one is booking calls. If you ever felt like that, this episode is your wake-up call. Tom Krol sits down with Marc Mawhinney, the “Coach of Coaches” and founder of the Coaching Jungle, to talk about why most coaches fail and how to beat the odds. Marc shares his timeless advice, from conquering limiting beliefs to embracing the awkward work that builds revenue. If you are ready to start building a real business, don’t miss this one. You’ll Learn How To: Avoid classic mistakes that most coaches make Tactics that get clients without getting burnt out or selling your soul Show up consistently, even when results don’t come right away Harness the power of daily email and persistent visibility Reframe failure and stay in the game What You’ll Learn in This Episode: (01:10) Why most coaches fail and their classic mistakes (05:25) Finding the encouragement for beginners who try one thing and it doesn't work (08:26) Why authentic gratitude is action, not just a feeling (09:19) 10 ways to organically drive a high dollar amount of sales every month (10:08) The importance of staying in the game and showing up every day (12:44) How a fear of success is often more paralyzing than fear of failure (14:04) Raise your prices, don't act out of desperation (16:59) The hidden power of language and self-talk in shaping results (21:53) “You are not your business”: How to detach identity from outcomes Who This Episode is For: Coaches and creators who are stuck in content creation with little traction Entrepreneurs who are feeling the weight of slow growth or recent failures Founders who need a reality check and a reason to keep pushing Anyone ready to move from survival to real success Why You Should Listen: Marc Mawhinney has coached over 5,000 clients, built one of the most engaged coaching groups in the world, and sends daily emails that convert. In this episode, you’ll hear the raw truth about what it takes to succeed in today’s crowded coaching space, the importance of staying in the game, and the risk of the fear of success. Connect with Marc Mawhinney: Instagram: https://www.instagram.com/marcmawhinney Facebook: https://www.facebook.com/marc.mawhinney/ YouTube: https://www.youtube.com/@MarcMawhinney Join Marc’s Facebook Group - Coaching Jungle on this link: https://www.facebook.com/groups/TheCoachingJungle/ If you are serious about growing and scaling your coaching business and want to learn from the best in the industry, take action now! Visit https://coachinginc.com/…

Coaching Inc with Tom Krol

1
CIP - S2 - 040 - How to Generate 6+ Figures in 5 Days with Online Challenges with April Dawn 48:18

20 days ago48:18

48:18

Can you make six figures in just five days without a massive team, expensive ads, or cold DMs? April Dawn, the Queen of Challenges, joins Tom Krol to reveal exactly how she’s helping coaches and experts pull in six-figure paydays through high-converting 5-day challenges. This episode unpacks the strategy, the setup, and the structure you need to create an irresistible offer, deliver insane value, and close premium clients all within a week. If you are a coach or expert with something valuable to share but struggle with sales, this episode is for you! You'll Learn How To: Plan and structure a 5-day challenge that sells Attract your ideal buyers without feeling pushy Use belief-based teaching to get conversions Handle objections with confidence and clarity What You'll Learn in This Episode: (04:58) What is a five-day challenge? (05:17) Two core conversion events: Webinar and challenge (07:06) How to start with the five-day challenge from scratch? (09:51) Three core things you must do in a challenge: Build trust as a business owner, client, and the actual offer (11:28) The two most important non-negotiables to hit six-figure results (13:17) Why repeating the same challenge leads to scalable, predictable revenue (19:41) Organic vs. paid lead generation and when to layer in ads (22:48) How to design high-converting landing pages with simple, effective copy (24:06) What a “pop-up group” is and why it’s the ideal container for your challenge (26:00) April explains what retargeting is (28:50) A breakdown of the 90-day challenge cycle, including pre-party, challenge week, and sales week (30:35) The structure of a sales week that consistently converts (35:25) The 6 core pillars of a high-converting, high-cash launch (36:01) The “Dummy Test” – a 3-question messaging tool that instantly improves conversion (38:56) The importance of traffic strategy and consistent audience growth (40:08) Launch strategy essentials: bonuses, down-sells, prizes, and timing Who This Episode is For: Coaches and course creators with high-ticket offers Experts looking for a proven launch model with predictable results Business owners who are tired of low-converting webinars or ads Anyone who wants to run a live challenge that closes sales Why You Should Listen: April Dawn is the strategist behind some of the highest-converting online challenges in the coaching space today. This episode reveals her exact process, from belief-building to pitch, to achieve six-figure results in just five days. Whether you are launching your first challenge or revamping an old one, this is the step-by-step plan. Connect with April Dawn: LinkedIn: https://www.linkedin.com/in/cmoatlas/?originalSubdomain=mx Facebook: https://www.facebook.com/cmoatlas/ Instagram: https://www.instagram.com/growthbyfunnels/?hl=en If you are serious about growing and scaling your coaching business and want to learn from the best in the industry, take action now! Visit https://coachinginc.com/…

Coaching Inc with Tom Krol

1
CIP - S2 - 039 - The $30,000 Client Playbook (You’re Probably Ignoring It) with Andrew Lucas 30:06

23 days ago30:06

30:06

What if you could land $30,000 in clients without relying on ads or doing endless outreach? In this episode, Tom Krol sits down with real estate coach Andrew Lucas to reveal the exact playbook he’s using to attract high-ticket clients without begging for attention. Whether you're a seasoned coach or just starting, this episode offers proven insights on building trust, closing premium clients, and staying in demand without burnout. You’ll Learn How To: Sign $30k+ clients without running paid ads Use small, in-person events to attract serious buyers Turn your podcast into a client-generating machine Vet prospects to avoid refund nightmares Build a business model based on trust and deal splits What You’ll Learn in This Episode: (05:52) The surprising channel that landed Andrew a $30,000 client (06:22) How one purpose-driven podcast changed everything (07:41) The 4 reasons every coach should start a podcast now (12:04) Why podcasts outperform YouTube for conversions (14:06) Smaller audience, way higher conversion (15:06) How Andrew’s meetups turned into a scalable coaching biz (17:07) From “chasing and convincing” to “attracting and rejecting” (19:05) The hard lesson on vetting clients before accepting money (19:56) Why exclusivity isn’t a marketing trick, it’s a business saver (21:54) Meet Andrew (and his secret weapon wife Michelle) in Nashville (23:12) Why “fake it till you make it” is killing your business credibility (24:58) The 5 voices to listen to in business Who This Episode is For: Coaches selling high-ticket programs or mentorships Real estate mentors building authority locally Experts who are tired of chasing leads and are ready to attract premium clients Founders who want to turn meetups into money Why You Should Listen: Andrew built a business that works without burnout. He is proof that $30K clients don’t require flashy ads or endless DMs, just by strategy, trust, and structure. If you want a no-fluff roadmap to earning more and serving better, this episode is your cheat code. Enjoy the show! Connect with Andrew Lucas: Website: https://dealfindersclub.com/ Instagram: https://www.instagram.com/theandrewrlucas Facebook: https://www.facebook.com/TheAndrewRLucas/ If you are serious about growing and scaling your coaching business and want to learn from the best in the industry, you need to take action right now! Visit https://coachinginc.com/…

Coaching Inc with Tom Krol

1
CIP - S2 - 038 - How We Built Multiple 7-Figure Businesses From Scratch - Step by Step with Darrin Bentley 53:28

27 days ago53:28

53:28

What happens when two entrepreneurs stop following the rules and start writing their playbook? In this episode, Darrin Bentley, Co-Founder of Coaching Inc., joins Tom Krol to break down the real, raw steps they took to build multiple seven-figure coaching businesses from scratch. No ads. No list. Just pure execution, contagious enthusiasm, and smart, principle-based decisions. If you have ever felt stuck in overthinking, undercharging, or waiting for the perfect moment, this is the wake-up call you need. You'll Learn How To: Seven things to consistently generate significant amounts of revenue Use enthusiasm as a sales weapon Tell your origin story in a way that creates a connection Apply real-world business rules like “Revenue in First Position” Break out of fear-based pricing and double your income What You'll Learn in This Episode: (03:36) How Darrin and Tom reverse-engineered success (08:42) Why authentic, contagious enthusiasm outperforms any script (11:07) How to use your origin story to magnetize the right people (12:41) Reminder: no one’s life is perfect—so stop selling perfection (13:32) Rule #1 in 88 principles in business: Revenue in first position (17:49) Focus on your strengths and double down on what brings income (19:00) Make many sales, double your prices (20:49) Why fear-based thinking kills your revenue potential (23:21) Be loud about your uniqueness, it’s your advantage (24:09) Know exactly who you're speaking to and why it matters (26:46) Darrin’s free methods for driving organic traffic that converts (29:06) Why getting around real people boosts your energy and clarity (33:01) Explosive success in the beginning explained (34:27) Rule #9 of the 88 principles in business: Know the rules of marketing (36:29) Motivation is optional; discipline is not (40:10) Future pacing: how to get your prospects to see their next chapter (43:20) Progress, not perfection: why preparation is often just procrastination Who This Episode is For: Coaches stuck under $10K/month and ready for real growth New entrepreneurs are second-guessing every move Business owners are tired of theory and hungry for traction Anyone who needs a fire lit under their “start now” mindset Why You Should Listen: Darrin and Tom don’t just talk about scaling; they built it from the ground up, with zero fluff. This episode is a no-excuses breakdown of what it takes to create a wildly profitable business using nothing but heart, hustle, and principle-based action. Read Tom Krol’s 21 Must-Read Books for Entrepreneurs: https://coachinginc.com/21books/ Connect with Darrin Bentley: Instagram: https://www.instagram.com/iamdarrinbentley/ Facebook: https://www.facebook.com/iamdarrinbentley/…

Coaching Inc with Tom Krol

1
CIP - S2 - 037 - The Secret to Building Challenge Funnels That Print Money with Sam Hodgett 36:03

4 weeks ago36:03

36:03

What if you could generate sales for a $5,000 program without getting on a single sales call? In this behind-the-scenes masterclass, Sam Hodgett, marketing strategist behind Joe McCall and other top performers, reveals the exact strategy for building challenge funnels that convert on autopilot. Whether you are running ads, working with warm traffic, or launching your first challenge, this episode is loaded with tactics to help you build belief, drive conversions, and scale fast. You'll Learn How To: Design a 5-day challenge funnel that turns leads into buyers Sell high-ticket coaching without doing 1:1 sales calls Use VIP upgrades, breakout sessions, and bonus days for higher conversions Structure your content to build belief, not just teach Launch with confidence even if it’s your very first challenge What You'll Learn in This Episode: (03:01) Evergreen challenge funnel walkthrough: 3,600 leads, 83 sales, 2.3% conversion (05:35) Sam’s belief-first framework for all conversion campaigns (07:14) The goal of the campaign is to get them to take the next step (08:32) The mechanisms and framework of a funnel that turns leads into buyers (10:44) Influences from Bill Allen, Russell Brunson, Pedro Adao, and more (15:30) The 5 Leads in 5 Days challenge that worked like magic (16:04) Day 1 = Mindset (16:07) Days 2–4 = 3 Secrets (16:09) Day 5 = Transformation (19:25) Using breakout sessions to present your pitch in a no-pressure way (21:24) Recap and bonus sessions: when and how to pitch again (22:55) VIP upgrades: $7 access that converts 27% of buyers (26:24) Traffic temperature makes a huge difference in a funnel (30:35) What kind of offer fits best with this model? (Hint: not recurring) Who This Episode is For: Coaches and experts selling high-ticket programs Launchers looking for a scalable, no-sales-call sales strategy Funnel builders ready to add a powerful conversion campaign to their stack Course creators with a validated offer who want better conversion rates Why You Should Listen: This episode is not about a theory; it is exactly how Sam and his clients have generated millions using structured 5-day challenges that sell hard without being pushy. If you wonder how to combine automation with human connection, this is the blueprint. Follow Sam Hodgett here: Sam Hodgett LinkedIn: https://www.linkedin.com/in/samuelhodgett/ Sam Hodgett Email: sam@sajomediagroup.com Want to build your own challenge funnel that prints money? Join Coaching Inc.’s mastermind at https://coachinginc.com/ and learn directly from the people doing it at scale.…

Coaching Inc with Tom Krol

1
CIP - S2 - 036 - How to Make $300k to $400k in 3 Days with Live Events with Jay Conner 49:57

5 weeks ago49:57

49:57

Do you think live events are outdated? Think again. In this episode, Tom Krol and Darren Bentley sit down with Jay Conner, the king of six-figure live events, to break down how he consistently closes $300K–$400K in just three days, without paid ads, massive teams, or complicated funnels. Whether you are brand new to live events or looking to scale an existing one, Jay delivers the exact blueprint, from filling the room to creating a buying atmosphere that converts without pressure. If you have been struggling to close clients or want a cash-generating machine that builds real connections, this episode is a must-listen. You'll Learn How To: Fill live events with qualified buyers—without running ads Use affiliates, podcasts, and VIP upgrades to fill in seats Create a warm, conversion-driven culture from the moment attendees walk-in Offer high-ticket coaching programs Build unforgettable experiences that make people thank you for selling to them What You'll Learn in This Episode: (02:18) Pre-qualifying attendees in live events (03:38) Why do live events still work so well in today's digital age? (04:42) How Jay pulls $300K–$400K in three days consistently (06:33) Why affiliates are the secret to qualified room-filling (09:38) Getting conversions from the qualified leads that are in the audience (10:45) Podcasting as a major lead gen channel (13:56) One big mistake people make when promoting live events (16:16) VIP upgrades and why every event must have them (19:08) How to convert six figures plus at these events (22:21) The secret weapon: members of the welcoming committee (24:50) How to drive VIP upgrades after they walk in the door (29:05) What makes this coaching event feel different from all others (33:12) Panels, property walkthroughs, and private lenders on stage (35:31) VIP experience: receptions, premium food, and exclusivity (39:22) Be careful what you give your attendees in print (43:29) Group coaching lunches as the first mini-conversion moment Who This Episode is For: Coaches and course creators who want a high-converting sales model Real estate or financial educators looking to monetize in-person events Entrepreneurs are tired of funnels that don’t convert or ads that burn cash Anyone interested in launching a 1-day or 3-day live experience Why You Should Listen: Jay has been doing this for 14 years and has mastered the art of running live events that not only inspire but also convert. It’s the step-by-step system used to generate real, repeatable revenue with a small room of the right people. If you want to build intimacy, trust, and high-ticket buyers in just a weekend, this episode is your game plan. Connect with Jay Conner: Website: https://www.jayconner.com/ LinkedIn: https://www.linkedin.com/in/privatemoneyauthority Facebook: https://www.facebook.com/jay.conner.marketing/…

Coaching Inc with Tom Krol

1
CIP - S2 - 035 - How Top Coaches Get a Flood of Referrals Without Asking with Tom Krol 22:47

5 weeks ago22:47

22:47

Are you tired of begging for referrals, offering weak incentives, or hoping your clients just tell their friends? In this episode, Tom Krol breaks down the exact referral systems top coaches use to create predictable word-of-mouth growth without sounding desperate or salesy. From rewriting your SOP to reframing the way your clients introduce others, Tom shows you how the best in the business create community-driven marketing that fuels itself. You'll Learn How To: Create a referral SOP that builds community and momentum Celebrate, reward, and spotlight the behaviors you want more of Reframe the referral ask so it empowers clients instead of pressuring them Understand the real reason most referral channels dry up Make your business sellable by building systems and relationships, not just products What You'll Learn in This Episode: (00:00) Start here: write a referral SOP (03:16) Most successful coaching clients and best salespeople do not work in the office (04:40) Where to find high ticket closers? (06:05) Why you are one relationship away from your next income breakthrough? (07:11) Processes and people, not products and programs (08:22) Rule #27: Recognize, reward, and celebrate behaviors you want more of (08:51) A checklist for celebrating every referral inside your community (10:24) Framework shift: Don’t say “This company can help you”… instead, say “You can help this company” (12:09) The exact referral language that gets people excited and not awkward (12:49) Rule #6: When everyone is part-time, the project will fail (14:24) A business reduces your suffering by reducing the suffering of other people (16:02) The best business is a sellable business (16:57) Preview of the October Nashville event and who are coming Who This Episode is For: Coaches who rely too heavily on cold traffic or inconsistent lead gen Community builders who want referrals to flow naturally Entrepreneurs who are ready to scale their business beyond their efforts Anyone building a coaching business that can eventually run and sell without them Why You Should Listen: This episode delivers the foundational systems and mindset shifts that the best coaches in the world are already using to grow referral-based businesses. If you ever felt like referrals are out of your control or random, this episode shows you how to build them into your process, on purpose. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.…

Coaching Inc with Tom Krol

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CIP - S2 - 034 - Zero Ads. Zero Spend. $100K Closed. Here’s How He Did It with Belmont Locker 51:15

6 weeks ago51:15

51:15

Can you hit $100K without spending a single dollar on ads? Belmont Locker did! In this episode, he breaks down exactly how. Tom Krol sits down with Belmont Locker, a sales pro turned coach, to reveal the precise steps he took to grow his business from scratch using zero ad spend, no fancy systems, and pure consistency. If you are still posting into the void or struggling to close sales, this is the real-life playbook that works now. You'll Learn How To: Get your first $100K in coaching with $0 ad spend Turn free content into booked calls and closed deals Write CTAs that trigger action without sounding salesy Keep your sales calls short, clear, and high-converting Overcome objections and still close deals fast What You'll Learn in This Episode: (02:45) Why the Revenue in First Position rule matters most (06:06) How he did $100K from coaching and what he did differently (07:58) PPSO Method: Person, Pain, Solution, and Outcome (08:55) The core offer he started with and how it evolved (10:24) Creating phone calls with the prospects (11:12) From zero to 100K views/month with just 2–4 posts per day (13:46) Nothing more powerful than an in-person meeting (15:41) What Belmont does on his social media (18:53) Getting haters in business is a badge of honor (22:06) CTA strategy: how Belmont uses DMs + Calendly to close (25:37) Tools, trips, tricks, and strategies to close more deals (29:04) His 15-minute sales call framework that converts (33:07) How to handle objections like "I need to think about it” or “That’s a lot” (35:56) Pushing people into the price objection (42:04) Preparation can be a form of procrastination. Take massive imperfect action! Who This Episode is For: Coaches with no budget who want to start now Sales professionals transitioning into coaching Course creators stuck below $10K/month Anyone trying to generate clients without paid ads Why You Should Listen: This is not a theory; it is execution. Belmont Locker walks through exactly how he built a coaching business that hit six figures using nothing but free tools, simple sales conversations, and a deep commitment to consistency. If you are serious about getting real results without guesswork, this episode is a must-listen. Apply to join Coaching Inc.’s elite mastermind at CoachingInc.com and get access to real-time coaching from the top names in the industry.…

Coaching Inc with Tom Krol

1
CIP - S2 - 033 - Fix Your Price, Fix Your Sales – A Live Call Every Coach Needs to Hear with Ashley Lorraine 46:38

6 weeks ago46:38

46:38

Still, struggling to close clients? Feel like your price point is sabotaging your success? In this episode, Ashley Lorraine, a former school principal turned seven-figure real estate investor, sits down with Tom Krol to fix what’s broken in most coaching businesses: the mindset around pricing and selling. From setting the right offer to structuring better calls, this episode is a masterclass for every coach who is tired of discounts, delays, and disappearing leads. You'll Learn How To: Set a price that reflects real value and converts Stop “mothering” your clients and start leading them Use the “pivot question” to move from help to the close Break big results into small, sellable steps Design your modules so clients don’t stall or ghost What You'll Learn in This Episode: (03:07) Ashley’s journey from school principal to real estate and coaching (05:22) Shifting from high-level execs to average earners (06:25) The mistake of not giving your clients a chance to take action (08:09) Why your clients might be stalling (and how to fix your modules) (09:15) Why your vocabulary may be too complex for your audience (13:31) The 5 golden rules of organic marketing (13:34) Rule #1: Copy somebody's style that you can agree with (14:10) Rule #2: Make it big (14:29) Rule #3: Consistent (14:45) Rule #4: Singular (15:53) Rule #5: Fast response (20:31) Get attention, hold attention, monetize attention (24:38) How to find people who are willing to pay (28:23) Why a single primary offer can out-convert complex programs (30:35) Coaching business revenue stages: 10K → 40K → 100K/month (33:00) What makes someone say yes: conviction, clarity, and contagious belief (35:51) Three things you want to sell to your male audience (38:22) Coaching business is a people business Who This Episode is For: Coaches who are tired of chasing leads and discounting offers Aspiring educators transitioning into the coaching space Entrepreneurs struggling to create a scalable offer Women in coaching who are ready to lead with confidence Why You Should Listen: If your price feels “off,” your conversions are lagging, or your clients aren’t taking action, this episode will show you what’s happening under the hood. Ashley and Tom break down the emotional and strategic layers that separate coaches who get stuck from those who scale up. Resources: Start a great adventure and an awesome journey in coaching. Don't miss the Nashville event! Visit coachinginc.com and fill out an application form. Follow Ashley here: Ashley’s Instagram: @ashleylorrainemed Ashley’s Facebook: Ashley Lorraine, M.Ed. Ashley’s Tiktok: @ashleylorraine.med Ashley’s YouTube: https://www.youtube.com/@ashleylorrainemed…

Coaching Inc with Tom Krol

1
CIP - S2 - 032 - Alex Hormozi’s Advice on How to Grow a Community - And How Michael Used It 50:04

7 weeks ago50:04

50:04

What does it take to build a thriving community and keep it growing without burning out? In this episode, Tom Krol sits down with Michael Mnatsakanian, founder of Super Investors, to talk about what it means to grow a purpose-driven community with real staying power. Inspired by advice from Alex Hormozi, Michael shares his framework for scaling coaching and investing communities the right way that is grounded in service, simplicity, and sustainability. You'll Learn How To: Define success beyond money and why it matters Build a paid community with real clarity and alignment Use free value to attract your ideal members Balance scalability with authenticity Avoid the common traps of chasing cash over congruence What You'll Learn in This Episode: (00:00) Why success is peace, not just wealth (02:28) The wealthiest people are not always the most successful (03:15) Put a cap on your financial aspirations to protect your joy (03:36) What happens when your finances are finally handled (06:31) Michael's focus: Helping people, creating cool stuff, and leading awesome training (10:24) What passive income means in real business (12:19) Why no business is truly 100% passive (12:55) Michael's definition of a lifestyle business (14:45) Generational wealth through compound interest (16:25) Rule #7: Strive to be the best, not the biggest Who This Episode is For: Coaches and community leaders who are building paid memberships Investors scaling their brands into educational programs Entrepreneurs balancing wealth-building with life goals Creators who value trust, service, and substance over hype Why You Should Listen: If you ever feel like you are chasing growth at the cost of your life or are unsure how to scale your coaching program without losing your values, this conversation is for you! Michael shares a grounded and inspiring approach to building not just a business, but a movement. Apply for Coaching Inc.’s mastermind at coachinginc.com and get access to the top ecosystem for coaches, creators, and consultants. You can also get free investing calculators and amazing stuff about Super Investors on Michael's Instagram: https://www.instagram.com/michaelmnat Follow Michael here: Michael's Website: https://superinvestorsrei.com/ Michael's YouTube: https://www.youtube.com/@SuperInvestorsREI…

Coaching Inc with Tom Krol

1
CIP - S2 - 031 - Why YouTube Will Outperform Every Platform in 2025 — And How to Win Now with Aleric Heck 49:18

7 weeks ago49:18