CIP - S2 - 030 - 5 Reasons Your Podcast Sucks (and How to Fix It NOW) with Darrin Bentley

Coaching Inc with Tom Krol

So you launched a podcast… but no one's listening, no leads are coming in, and your downloads look like your old Myspace profile.

In this episode, Darrin Bentley, the podcasting powerhouse behind some of the most successful coaching and expert-led shows, breaks down exactly why your podcast is underperforming and how to fix it. Whether you’ve already launched or you are just thinking about it, this is your no-fluff guide to turning your podcast into a powerful client-generating machine.

You'll Learn How To:

• Identify the five critical elements missing in your podcast
• Craft a clear, compelling podcast premise
• Define your ideal listener with laser precision
• Be authentic and create deeper connections
• Optimize your podcast description for search and discovery
• Launch (or relaunch) your podcast the right way

What You'll Learn in This Episode:

• (01:34) Why your podcast isn't broken—your strategy is
• (02:17) Podcasting is the most powerful marketing channel for coaches
• (02:28) Podcast creates a high level of intimacy with your audience
• (04:37) The 5 most common mistakes and how to fix them
• (04:49) Mistake #1: No unique premise
• (06:33) Mistake #2: You don’t know who your audience is
• (07:06) The perfect listener framework
• (08:10) Mistake #3: You’re not being real—ditch the radio voice
• (10:59) Why your struggles are your most magnetic stories
• (11:43) Mistake #4: You're not optimizing your podcast description
• (12:20) How to use Apple’s 4,000-character limit to boost SEO and visibility
• (15:00) Mistake #5: You have no launch plan
• (16:49) The 300-person “wedding list” strategy for launch
• (20:25) Bonus Tip: Consistency is the ultimate game-changer

Who This Episode is For:

• Coaches, consultants, and course creators with a podcast that’s underperforming
• Anyone thinking of launching a podcast in the next 6 months
• Entrepreneurs using content but struggling to generate high-ticket leads
• Experts who want to build trust and grow an audience without paid ads

Why You Should Listen:

This episode is a free masterclass for which most podcast consultants charge thousands. Whether you are new or seasoned, if you want your podcast to drive business, you need to hear this. One tweak from Darrin’s list could change everything.

Need help launching or fixing your podcast?
DM Darrin Bentley on his social media accounts for support.

• Instagram: https://www.instagram.com/iamdarrinbentley/
• Facebook: https://www.facebook.com/iamdarrinbentley/
• LinkedIn: https://www.linkedin.com/in/darrinbentley/

Ready to build a high-converting podcast?
Apply for Coaching Inc.’s elite mastermind at CoachingInc.com and learn from the best.

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.