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Pho-King Champ - Do You Need a $10k Budget to Run CTV Ads?
Manage episode 480040142 series 3359395
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Connected TV (CTV) advertising has exploded in popularity, but many people believe you need a massive, five-figure budget to get started. In this episode of Cocktails, Tangents & Answers, we’re breaking down what’s fact, what’s fiction and what options actually exist for businesses that don’t have $10K to drop on a single ad campaign.
Ingredients:
- 2/3 oz Absolut Elyx vodka
- 1/4 oz Dry Sack 15-year-old oloroso sherry
- 1 oz pho broth*
- 1/4 oz lime juice
- 2 drops mineral saline (1 part kosher salt to 9 parts mineral water, such as Crazy -Water #4 from Texas)
- Garnish: cilantro leaf
Directions:
- Add all ingredients into a shaker with ice and shake until chilled.
- Strain into a shot glass.
- Garnish with a cilantro leaf.
The Pho-King Champ is a modern, Vietnamese-inspired twist on the Bull Shot, replacing the beef bouillon with rich, aromatic pho broth. Created by Chad Solomon of Midnight Rambler in Dallas, it’s a bold little shot that blends vodka, dry sherry, house-made pho broth, and spices into an intensely savory, umami-packed experience.
Recipe Credit: https://www.liquor.com/recipes/pho-king-champ/
Chapters
1. Introduction and Host Updates (00:00:00)
2. The Pho-King Champ Cocktail (00:01:45)
3. CTV Advertising Budget Myths (00:07:39)
4. Effective CTV Targeting Strategies (00:13:47)
5. Creative Approaches and Campaign Goals (00:18:45)
6. Local Business Applications and Conclusion (00:26:40)
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