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How to Build a Brand Beyond the Taproom
Manage episode 485608918 series 3359395
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In this episode, we’re joined by Nicki Werner, Owner and Director of Brewery Operations and Sales at Jefferson Beer Supply. We dive into the unique marketing challenges that come with running a brewery, from standing out in a crowded craft beer market to connecting with locals and visitors. We also get to know Nicki, a vibrant part of the Siouxland community, and hear why her passion for people, beer and small business makes her such an asset to the region.
Thai Tiki Sour
Last summer, Nicki showcased this bold, flavor-packed creation at one of Jefferson Beer Supply’s cocktail nights. It’s a vibrant, Southeast Asian-inspired beer cocktail that balances sweetness, heat, citrus and a touch of umami. It’s topped with a crisp, tart sour beer (or a pepper-infused brew if you’re feeling adventurous). The Taki-dusted rim adds a crunchy, spicy edge as well.
Ingredients:
1 1/2 oz. lemongrass-ginger simple syrup
1 oz. fresh pineapple juice
1 dash toasted sesame oil
1 small Thai chili (muddled, optional for heat)
Sour beer (preferably a citrus based fruit sour). Alternatively, a hot pepper beer, like a Jalapeno Blonde, works.
Taki dust + lime wedge (for the rim)
Garnish: sprig of cilantro or ginger
Directions:
Rim the glass: Rub the rim of a chilled pint or cocktail glass with lime, then dip it in crushed Taki seasoning for a bold, crunchy edge.
Build the base: In a shaker, combine the syrup, pineapple juice, sesame oil and the muddled chili (if using). Shake gently with ice.
Strain: Pour over fresh ice in your prepped glass.
Top: Slowly top with your favorite tart, citrusy sour beer. Give it a quick stir.
Garnish: Add a sprig of cilantro or a thin slice of ginger. Serve with a side-eye and a straw.
Chapters
1. Introducing Jefferson Beer Supply (00:00:00)
2. Taki Sour Recipe & Tiki Cocktails (00:03:30)
3. From Art Professor to Brewer (00:07:20)
4. Creating Community in Small-Town Jefferson (00:12:13)
5. Visual Identity & Marketing Challenges (00:17:49)
6. Building a Brewery That Belongs to Everyone (00:30:12)
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