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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Content provided by Ryan Solomon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Solomon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A podcast on coding, programming, JavaScript, React, software engineering, and other development related topics.
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297 episodes
Mark all (un)played …
Manage series 3493400
Content provided by Ryan Solomon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Solomon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A podcast on coding, programming, JavaScript, React, software engineering, and other development related topics.
…
continue reading
297 episodes
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1 Pro Next.js Developers Understand This | Fetch Revalidation 9:04
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Learn how revalidation works in your fetch requests in Next.js

1 Prevent Unnecessary Re-Renders with React’s useCallback Hook 6:52
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Learn how to handle uncaught errors in your Next.js apps!
Today, I cover an anti-pattern with using the useEffect hook in React.js

1 5 JavaScript Tricks You Wish You Knew Sooner 10:24
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1 This One Line Makes Your Next.js App Feel Instant ⚡ 10:06
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Docs: https://nextjs.org/docs/app/building-your-application/routing/linking-and-navigating#2-prefetching

1 Controlled vs Uncontrolled Components in React | Explained Clearly 9:06
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Struggling to understand the difference between controlled and uncontrolled components in React? In this video, I'll walk you through simple examples of both, explain when you should use each, and show you the real-world pros and cons. 📚 What you'll learn: What a controlled component is What an uncontrolled component is How to implement both types of inputs Which approach is better for different situations Whether you're building simple forms or complex user interfaces, mastering this concept will make your React apps cleaner and easier to maintain. #react #webdevelopment #reactjs…
TLDR; don't mutate state directly. Always use setState when updating a piece of state. Also, pass a function when updating state based on previous state.
Today I explain a key point regarding server and client components in Next.js and passing props. Also, I explain what you should know regarding client boundaries in Next.js

1 An AI Tool That's Actually Worth It For Developers 7:32
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Docs: https://www.korbit.ai/ I'm not affiliated with this tool in any way. We've just found it useful the last few months using it on our team. If you know any tools, or even something better than Korbit, let me know in the comments below.

1 This One Fix Makes Your Next.js App Faster and Cleaner 8:48
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Learn the recommended way to fetch data in Next.js as well as some patterns to know about client and server components.
In todays video, I cover the core concepts of React.js in about 20 minutes. Of course, this isn't everything you need to know. But it is a good starting place and review for some.
docs: https://nextjs.org/docs/app/building-your-application/rendering/client-components
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