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Enablement Beats Collateral & Credit Card Gates

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Manage episode 468572115 series 3611235
Content provided by Gonto and Hank. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gonto and Hank or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We discuss why sales enablement is more powerful than sales collateral and how to get them to stop relying on PDFs and case studies and instead focus on understanding the product and delivering answers in real time.

We also discuss credit card gates on products. After gathering insights from DigitalOcean, MongoDB, and PlanetScale, we break down the trade-offs between frictionless sign-ups and filtering for serious users.

  continue reading

27 episodes

Artwork
iconShare
 
Manage episode 468572115 series 3611235
Content provided by Gonto and Hank. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gonto and Hank or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We discuss why sales enablement is more powerful than sales collateral and how to get them to stop relying on PDFs and case studies and instead focus on understanding the product and delivering answers in real time.

We also discuss credit card gates on products. After gathering insights from DigitalOcean, MongoDB, and PlanetScale, we break down the trade-offs between frictionless sign-ups and filtering for serious users.

  continue reading

27 episodes

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