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Don’t Burn It Down: Test It the Smart Way to Shake Up Your Content | S2 Ep23
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Answer this week's question...
Are you TEAM looking at data or TEAM ignore & create?
Ever feel like you're just throwing content into the void and hoping for the best? 😅In this episode of Coffee Social, we're diving into the Instagram analytics that actually matter when you're trying to grow your business, boost engagement, and stop spinning your wheels.
We’re breaking down:
✨ Impressions vs. reach (what’s the deal?)
✨ Why likes aren’t the whole story
✨ Views, link clicks, and the sneaky power of saves
✨ Engagement rate — and what’s considered good
✨ How to tell if your content is turning followers into customers
If you're a solopreneur, creative, or content creator ready to make smarter moves on Instagram (and other socials) without the overwhelm!
Grab a cup and enjoy!
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Chapters
1. Introducing content testing strategies (00:00:00)
2. The 70/30 rule for testing (00:02:30)
3. How long to test your content (00:04:47)
4. Looking beyond views in analytics (00:07:22)
5. Testing across different platforms (00:09:09)
6. Closing and listener support request (00:10:35)
50 episodes
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