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Social Media Numbers Don't Lie, But They Do Need Interpreting | S2 E27
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Answer this week's question...
Are you TEAM looking at data or TEAM ignore & create?
You don’t need to obsess over likes and views to know if your content is working. 📊
Let’s be real—too many creators measure success with the wrong numbers. The truth? Your posts could be hitting your goals harder than you realize—you just have to track the right metrics for the stage you’re in.
In this episode of Coffee Social, we break down the social media metrics map to focus on for every goal in your marketing funnel:
📈 Awareness – impressions, likes, video views, and audience size
💬 Demand – comments, shares, and engagement rate
🛒 Conversions – link clicks and page conversions
📚 Adoption – brand mentions, reply rate, and response time
🙌 Advocacy – UGC, post engagement, and % of impressions
If you’ve been stuck in “vanity metric” mode or second-guessing your results, this is your roadmap to finally measure what matters—and grow with purpose.
Grab a cup and enjoy! ☕
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Chapters
1. The Power of TBD (00:00:00)
2. Understanding the Five Stages of Analytics (00:03:10)
3. Measuring Awareness and Demand (00:08:07)
4. Conversions, Adoption, and Advocacy (00:13:22)
5. Cultivating Loyal Brand Advocates (00:19:30)
6. It's Not Magical, It's Mathematical (00:22:40)
54 episodes
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