Joyful (Fearless) Marketing and The Key to Being Your True Self, with Simone Seol

Coffee with a Neuroscientist

What if I told you that marketing doesn’t have to be dull, boring, and a chore, but it can actually be joyful and fun? Today’s guest works with life coaches and shows them how to do just that, all while being their true, authentic selves.

Simone Seol is creating a revolution in how life coaches market online. She teaches coaches how to become profitable by putting love first, leaning into their messy genius, and not being afraid to get a little weird. In the past 2 years, Simone has created millions of dollars in her own business and helped countless life coaches scale their businesses with joy and sovereignty. She is the host of the top-rated Joyful Marketing podcast, and author of The Fearless Marketing Bible for Life Coaches.

In this episode, Shonté and Simone go deep into a wide range of topics not business related, including why the concept of not doing your best is actually great for your brain (and overall!) health, how to shift your perspectives so you’re not always people pleasing, tips for navigating the relationship with ourselves and our loved ones, and so much more.

Would you like to gain exclusive access to the most advanced brain-based personal and professional development strategies on the planet? Shonté’s signature program, Optimind, starts February 22nd, 2022! OptiMind is an accredited program designed specifically for novice or reputable coaches, trainers and leaders to show you how to effectively utilize the principles of neuroscience to help your clients, your profession and your business reach the highest levels of their human potential. To enroll now and to learn more about this exciting opportunity, go to https://optimindtraining.com/. Hurry, the final day for enrollment is February 27th, 2022!

What We Cover In This Episode:

• Why the concept of not doing your best can be good for your own mental health [2:51]
  
• The reasons that entrepreneurship can be considered the ultimate personal development journey [6:27]
  
• The ways that having a baby has shifted Simone’s perspective on life and business [7:27]
  
• What challenges she has faced in navigating who she wants to be versus what her family expects of her [10:05]
  
• A look at how owning a business really differs from having a “normal” job [18:27]
  
• Shonté’s tips for managing her emotions and conveying them to her family [20:54]
  
• The reasons that Simone works specifically with life coaches, and how she helps bring them joy in their marketing [25:23]
  
• Why being polished isn’t the most important factor for effective content creation and marketing [27:47]

Quotes:

“Although everyone in my family has been incredibly supportive, sometimes navigating who I think they want me to be versus who I want to be, that has been tough.” [12:06]

“As an entrepreneur, we wear 25 different hats all the time. This is why work boundaries with yourself is so important, but there’s never a point where you did all the things [you need to do] and you’re done.” [18:32]

“I just love coaches so much, and I think the highest things about the industry and every single coach I know. I think coaches are going to save the world!” [26:12]

“The benefit of only serving one type of client is that you can go really deep into thinking about their specific brains and how they’re experiencing problems.” [26:27]

“I think the greatest gift that I can give someone who is a life coach is to let them see me feeling joy in my work and in my marketing. Let them see me being authentic, being messy, being imperfect, and having fun.” [27:06]

Links:

Simone’s Website & Podcast

Her Instagram

Get Simone’s Books