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How Influencers Drive Brand Attention - with AB Lieberman, CEO of Clicks Talent
Manage episode 480195918 series 3004105
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In this episode of Coffee with Curtis, Robert is joined by AB Lieberman, CEO of Clicks Talent. The conversation covers the evolution of influencer marketing, the growing demand for authenticity in content, and AI’s expanding role in the industry. AB unpacks his journey from freelancer to CEO, shares the mission behind Clicks Talent, and offers practical advice for building high-impact influencer programs. They examine the shift from traditional social media to interest-based platforms like TikTok and strategies for capitalizing on these trends. Other highlights include moving beyond persona-based targeting toward engagement-first approaches, the rising potential of TikTok and LinkedIn for B2B marketing, and the power of user-generated content. AB also delves into the emergence of AI influencers and the challenges of balancing automation with human creativity in content production.
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