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Content provided by Jeremy Chatelaine and Jack Reamer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Chatelaine and Jack Reamer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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#391 - The Brutal Truth: Why Your Reply Rate Is Under 5%
Manage episode 469843884 series 1532765
Content provided by Jeremy Chatelaine and Jack Reamer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Chatelaine and Jack Reamer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Jeremy and Jack discuss the evolving landscape of email deliverability and why it's no longer a major concern for most sales teams. They explore how a shift in focus is needed toward refining your list and message rather than obsessing over deliverability, as the technology has already solved many of those issues.
Key Notes
- Why deliverability is no longer a major issue in 2025 due to advancements in AI and automated inbox switching.
- The importance of having a quality message and a laser-focused list over relying on volume.
- Real-life examples comparing high-volume campaigns to low-volume, high-targeted campaigns, demonstrating the effectiveness of focused outreach.
- The shift from optimizing deliverability to improving your outreach strategy, emphasizing smaller, well-targeted lists.
- The role of AI in list cleaning, ensuring the right companies and people are being contacted.
- Message optimization strategies, including using social proof and adjusting the ask to increase engagement.
- Personalization debates—whether AI-based personalization improves response rates or if it’s better to keep things simple and direct.
Jeremy and Jack wrap up by encouraging sales teams to prioritize understanding their market, focusing on the quality of their leads, and creating targeted outreach strategies. They remind listeners that deliverability is no longer a bottleneck—it's all about refining the message and the list
About the hosts
Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/
Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com/
135 episodes
Share
Manage episode 469843884 series 1532765
Content provided by Jeremy Chatelaine and Jack Reamer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Chatelaine and Jack Reamer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Jeremy and Jack discuss the evolving landscape of email deliverability and why it's no longer a major concern for most sales teams. They explore how a shift in focus is needed toward refining your list and message rather than obsessing over deliverability, as the technology has already solved many of those issues.
Key Notes
- Why deliverability is no longer a major issue in 2025 due to advancements in AI and automated inbox switching.
- The importance of having a quality message and a laser-focused list over relying on volume.
- Real-life examples comparing high-volume campaigns to low-volume, high-targeted campaigns, demonstrating the effectiveness of focused outreach.
- The shift from optimizing deliverability to improving your outreach strategy, emphasizing smaller, well-targeted lists.
- The role of AI in list cleaning, ensuring the right companies and people are being contacted.
- Message optimization strategies, including using social proof and adjusting the ask to increase engagement.
- Personalization debates—whether AI-based personalization improves response rates or if it’s better to keep things simple and direct.
Jeremy and Jack wrap up by encouraging sales teams to prioritize understanding their market, focusing on the quality of their leads, and creating targeted outreach strategies. They remind listeners that deliverability is no longer a bottleneck—it's all about refining the message and the list
About the hosts
Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/
Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com/
135 episodes
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Similar to Cold Email Outreach with Jeremy & Jack
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…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
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…
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…
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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