Emmanuel S. Avotri on Why AI Won't Replace Humans in Marketing

Colours of Social Media

Welcome to Colours Social Media!

In this insightful episode, host "Enoch RobotBoy" Appiah Jr. sits down with digital marketing expert Emmanuel S. Avotri Jr. to unpack the tension between automation and emotion in the AI-powered era. They explore how brands are adapting, crafting campaigns, and staying relevant as artificial intelligence rapidly evolves.

Discover how AI has transformed digital marketing by enabling the creation of thousands of social media posts, blog content, and even jingles in minutes, significantly cutting down on traditional creative time.

While AI is a powerful tool, Emmanuel notes that some brands, particularly in Ghana, are still hesitant to fully embrace it due to misconceptions.

Key Takeaways from the Discussion:

• Automation vs. Human Touch: Learn where AI truly shines in content generation and why human input, emotion, and intuition remain crucial for crafting relatable and trusting content. Emotional intelligence is paramount for effectively prompting AI.

• AI Strategies for Small Businesses:

◦ You don't need a large budget; start with free testing versions of AI tools to generate income, then reinvest.

◦ Train your teams in prompt engineering – learning how to ask AI better questions for desired results.

◦ Blend AI insights with human intuition (e.g., using AI to suggest thumbnail colours, then having a human graphic designer refine the concept).

• Ethical Use of AI:

A major challenge today. Marketers must ensure their AI use remains ethical, as AI can be biased, and over-reliance without human oversight can lead to "robotic" content, potentially causing businesses to lose clients. AI-generated content often has a detectable "signature".

• Skills for Marketers:

Digital marketers should develop skills in prompt engineering and master at least five AI tools to achieve speed and efficiency while adding a human touch. The future involves humans collaborating with AI, not being replaced by it.

Emmanuel's core advice for small business owners is to take AI seriously, learn numerous tools, and plan how AI can help them achieve their business goals by collaborating with AI.

Featured AI Tools Discussed: ChatGPT, SciSpace.ai, Suno.ai, Voice.mode.net, Soundraw, Lovo AI, and ElevenLabs.