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104: From Custom to Composable: Shoe Carnival's Journey to Cost Savings and Growth
Manage episode 477323002 series 3559776
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This podcast episode explores Shoe Carnival's transition from a custom commerce approach to a composable commerce architecture, highlighting cost savings and growth opportunities. Featuring insights from Ned Moore of Shoe Carnival, the discussion covers the benefits of adopting Salesforce's composable storefront, such as improved flexibility, better integration, and enhanced customer experience. The episode emphasizes the importance of strategic partnerships and agile processes in achieving e-commerce success, with real-world examples of how Shoe Carnival navigated the composable commerce landscape to boost performance and conversion rates.
Show Highlights:
- Transition from custom commerce to composable architecture at Shoe Carnival.
- Enhanced customer experience and operational efficiency through mobile-first strategies.
- Importance of partnerships in rapid tech deployment and minimizing technical debt.
- Focus on customer-centric strategies and understanding over technology development.
- Empowering innovation and growth through strategic collaborations and composable commerce.
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Supporting Resources:
Ned Moore on LinkedIn: https://www.linkedin.com/in/nedmoore/
Shoe Carnival: https://www.shoecarnival.com/
Learn more about Composable Commerce: https://www.salesforce.com/commerce/composable/
Join the Commerce Cloud Community: https://sforce.co/commerce-crew
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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