114: Connections 2025: Day 2, Part 1 – Conversations with Hugo Boss, 64labs, Rock West Composites, and Royal Cyber

Commerce Innovators

Industry visionaries such as Jean Roth from Hugo Boss and Helen Martin from 64labs delve into the groundbreaking potential of AI, data unification, and composable commerce to revolutionize customer engagement and strategy. The discussion unveils Hugo Boss's pioneering use of AI-driven strategies to elevate customer experiences and slash acquisition costs through highly personalized marketing.

Moreover, revelations from 64labs and authorities like Lala Asif Ali Allana from Royal Cyber and Luis Sanchez from Rockwest Composites illuminate the effortless shift to composable architecture and the avant-garde role of AI agents in redefining shopping experiences. This captivating episode also explores Salesforce's cutting-edge features, underscoring innovation and efficiency in a sophisticated commerce landscape.

Show Highlights:

• The role of customer data platforms in real-time customization and boosting customer lifetime value.
• Challenges and solutions for transitioning to composable commerce architecture.
• The impact of AI agents on shopping experiences and engineering processes.
• Salesforce’s newest features and their integration with composable commerce.
• The significance of agent technology in transforming customer journeys and enhancing customer engagement.

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Supporting Resources:

Jean Roth: https://www.hugoboss.com/us/home

Helen Martin on LinkedIn: https://www.linkedin.com/in/helen-martin-9b070642/ | 64labs: https://www.64labs.com/

Lala Asif Ali Allana on LinkedIn: https://www.linkedin.com/in/lalaasifallana/ | Royal Cyber: https://www.royalcyber.com/

Luis Sanchez on LinkedIn: https://www.linkedin.com/in/jluissanchez/ | Rock West Composites: https://www.rockwestcomposites.com/

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/

Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.